Bea World Jury members are chosen among marketing/communications/sponsorship managers with local or international responsibilities from well-known multinational corporations, from a representative range of sectors and countries, big investors in live communication.
The shortlist will be decided by a preliminary online voting session. On 21 November 2025, all shortlisted events will have the chance to be presented live to the Jury and the audience by the entrant event agencies and will be voted again to establish the ranking in each category. Jurors will then decide the podium of the Best Event Awards, as well as the Iconic Award, if deemed appropriate.
All awarded events will be announced on 22 November 2025 during the Awards Ceremony.
Jury 2025
JURY PRESIDENT
Gonçalo Oliveira, Director – Brand, Communications & Marketing and Strategy & Business, Deloitte
JURY MEMBERS
Guilherme Bailão, Brand Experience & Sponsorship Director, Heineken Group Brazil
Ander Bilbao, Chief Knowledge Officer, AEVEA
Tata Burduli, Brand Director, Georgian Football Federation
Alessandro Capenti, Peroni Nastro Azzurro Italy Brand Manager, Birra Peroni
Antonino Caridi, Channel & Customer Marketing – Perfect Store Manager On Trade, Campari Group
Ainhoa Cea García, Experiential Manager BMW Spain, BMW
Kamila Cichocka, Marketing Lead, Microsoft
Veronica Di Lorenzo, Experiential Marketing – Events Coordinator & Sustainability Marketing projects, Automobili Lamborghini
Rumyana Dimova, Senior Director Events, Euro Petroleum Consultant
Imre Diosi, Event and Sponsoring manager, Michelin
Geeske Doeve, Head of Events & Experiences, Global Markets, TCS
Daria Dolnova, BM HP, BAT
Stephanie Dubois, Head of Global Event Management, SAP
Nicolas Duplaix, Events & Brand Building Capabilities Senior Manager, Nespresso
Jodi Egan, Director, Global Events, IFS
Victoria Esnault-Pelterie, Consumer Experience Manager, JTI
Andrea Faflíková, Director, Communications, Global Corporate & Brand Communications, The LEGO Group
Luca Favetta, International Council Board Member, World Tourism Forum Institute
Fanny Favre, Senior Manager Brand Strategy, Apollo Tyres
Veronica Fea, Head Of Global Events, Fairs, Sponsorship & Merchandising, IVECO SPA
Samit Garg, President, EEMA Event & Entertainment Managment Association
Martin Hampl, Expert Coordinator Brand Events & Conferences, Škoda Auto a.s.
Christian Heubner, Director Experience Communications, Volkswagen
Dion Janssen, Chairman, IDEA
Mary Kirillova, CEO, BEIC
Justyna Lachowicz-Ścisłowska, Brand Advocacy Leader, Garnier
Julia Lopez Huidobro, Head of Brand Experience, SEAT Cupra S.A.
Kristine Lusina, Events Manager, Brand Management Department, Swedbank AS
Felipe Malta, Vice President, AMPRO
Fabrizio Manni, Head of Sponsorship and Events, ENEL
Florent Masson, Director Brand Strategy, adidas
Iain McKillenn, Head of Social Media for Western Europe, Xiaomi
Michael Mueller, Head of Brand Activation & Digital Services, Samsung Electronics
Flavia Muratori, Ceremonies Senior Manager, UEFA
Jimmy Pallas, Member, Club degli Eventi
Saara Pietilä, Head of Marketing | Europe | Mobile Networks, Nokia
Michiel Pool, Head of Global Events, Ericsson
Alexander Safonov, Global Event Director, Oriflame Cosmetics
Christoffer Sapienza, SVP Creative, DNB Bank ASA
Maarten Schram, Founder & Managing Director, Livecom Alliance
Rolf Schumann, Marketing and PR, Magirus
Francesco Sodano, Marketing Director, MediaWorld
Jessica Ståhlbom, Vice President, Head of Marketing Nordic and Baltics, Mastercard
Meltem Tepeler, President, TUED International Events Association of Turkiye
Ulrike Tondorf, Head of Brand Activation & Engagement, Bayer AG
Panos Tzivanidis, Corporate Events & Services Director, International Olympic Committee
Laura Wieczorek, Brand Business Leader, L’Oréal
Stefanie Winter, Vice President Events, Siemens AG
Corporate Jury Panel Profiles
Press Jury 2025
Marina Bellantoni, Editorial coordination, ADC Group
Christoph Berndl, Publisher and Editor-in-Chief, Messe & Event
Gorazd Čad, Editor-in-Chief, Kongres Magazine
Kerstin Meisner-Schaul, Editor-in-chief, Memo-media
Eric Mottard, CEO, Evento Plus
Rui Ochôa, Director, Event Point
Adam Parry, Editor, Event Industry News
Vesna Vlašić, Editor, Media Marketing and Managing Director, McCann
Press Jury Panel Profiles
Moderators 2025
Yasmin Ait Abderrahman, Masters in Moderation
Hans Etman, Masters in Moderation
Perle Laouenan-Catchpole, Masters in Moderation
Gabriele Martirosian, Masters in Moderation
Dinka Krčelić, Masters in Moderation
Moderators Profiles
Jury Guidelines
The following criteria will be considered during judging:
- Creativity & innovation – Creative idea to support the objectives and the technological innovations shaping the event experience.
- Execution – How the agency achieved the good physical and emotional environment necessary for participant engagement, learning and behavioural change. The participant journey, ambience, engagement techniques and tools (art, entertainment, digital tools, furniture, technology, staging, AV, sustainable efforts).
- Effectiveness – Achievement of the stated objectives, such as survey results, financial results or other benefits (e.g. in the case of a non-profit organization) event compared to event costs.
- Channel strategy – Communication channel strategy: the omni-channel strategy applied to the event and its impact according to the objectives.
- Relevance with the Company’s communication objective and brand values.
- Overall quality, especially in comparison to the budget and to the competitors in the same category.
Jury’s code of ethics
Jury members will commit to signing a Code of Ethics based on the following principles:
- They must assess projects honestly and without bias, respecting the selection and judging criteria identified by the Award.
- In the event of conflicts of interest that may influence the vote, jurors must inform the organisation and the president (or vice-president) and abstain from judging.
- They may not accept solicitations from candidates that may influence their vote. In the event of such incidents, they must inform the organisation and the president (or vice-president).
- They may not vote on projects commissioned by the company they work for.
- They may not vote for projects produced by their own agency if they are on the jury as representatives of associations and simultaneously employed by event/communication agencies.