Jury and Evaluation

Bea World Jury members are chosen among marketing/communications/sponsorship managers with local or international responsibilities from well-known multinational corporations, from a representative range of sectors and countriesbig investors in live communication.

The shortlist will be decided by a preliminary online voting session. On 28 November 2024, all shortlisted events will have the chance to be presented live to the Jury and the audience by the entrant event agencies and will be voted again to establish the ranking in each category. Jurors will then decide the podium of the Best Event Awards, as well as the Iconic Award, if deemed appropriate.

All awarded events will be announced on 29 November 2024 during the Awards Ceremony.

Jury 2024

JURY PRESIDENT

Guilherme Bailão, Brand Experience & Sponsorship Director, Heineken Group Brazil

JURY MEMBERS

Marta Alonso, Marketing Procurement Manager, Pernod Ricard España
Karim Bartoletti, Partner/MD/Executive Producer, Indiana Production
Ander Bilbao, Chief Knowledge Officer, AEVEA
Tata Burduli, Brand Director, Georgian Football Federation
Cristina Caricato, Head of PR Western Europe, Xiaomi Technology
Antonino Caridi, Global Experiential Manager, Campari Group
Cecilia Cassano, Country Director of Sales Italy & South Eastern Europe, Radisson Blu Ghr
Eléonore De Galzain, Partnership Manager, Bpifrance le Hub
Heloisa de Santana, Executive President, AMPRO – Brazilian Promotional Marketing Association
Imre Diosi, Event I Sponsoring manager, Michelin
Geeske Doeve, Head of Events Europe & UK, TATA CONSULTANCY SERVICES (TCS)
Daria Dolnova, BM HP, BAT
Stephanie Dubois, Head of Global Event Management, SAP
Nicolas Duplaix, Global Experiental Marketing Manager, Nespresso
Andrea Faflíková, Director, Communications, Global Corporate & Brand Communications, The LEGO Group
Luca Favetta, International Council Board Member, World Tourism Forum Institute
Fanny Favre, Event Manager – Europe, Lotus
Veronica Fea, EMEA Fair & Events, Sponsorships, Merchandising & Licensing Manager, Iveco
Samit Garg, President, EEMA Event & Entertainment Managment Association
María Gómez Saenz, President, EMA (Event Managers Association Spain) and Amadeus IT Group S.A
Christian Heubner, Director Experience Communications, Volkswagen
Martina Hrivnakova, CMO, VUB bank (part of Intesa Sanpaolo Group)
Dion Janssen, Chairman, IDEA
Mary Kirillova, CEO, BEIC
Lucia Magliano, Head of Sport Sponsorship Activations, Enel Spa
Monika Mantuano, Marketing Manager, HP Inc.
Sabine Mpacko, Head of Congresses & Events, Takeda Pharma Vertrieb GmbH & Co KG
Michael Mueller, Head of Brand Activation & Digital Services, Samsung Electronics
Debora Piovesan, Head of Events, Uniceo
Michiel Pool, Head of Global Events, Ericsson
James Rabassa Casas, European Communications & PR Manager, Mitsubishi Motors Europe
Alexander Safonov, Global Event Director, Oriflame Cosmetics
Maarten Schram, Founder & Managing Director, Livecom Alliance
Valérie Thielemans, Head of Sponsoring and Event, Orange
Netty Thines, CEO, Mediation SA
Ulrike Tondorf, Head of Brand Activation & Engagement, Bayer AG
Zeynep Uygur, PR & Communications Manager, The Walt Disney Company Turkey
Alessia Valli, Brand Manager, Hasbro Italy
Thomas Wieringa, Co-founder / Managing Partner, BSPK & CO
Stefanie Winter, Vice President Events, Siemens AG

Corporate Jury Panel Profiles

Press Jury

Coming soon

Press Jury Panel Profiles

Jury Guidelines

The following criteria will be considered during judging:

  • Creativity & innovation – Creative idea to support the objectives and the technological innovations shaping the event experience.
  • Execution – How the agency achieved the good physical and emotional environment necessary for participant engagement, learning and behavioural change. The participant journey, ambience, engagement techniques and tools (art, entertainment, digital tools, furniture, technology, staging, AV, sustainable efforts).
  • Effectiveness – Achievement of the stated objectives, such as survey results, financial results or other benefits (e.g. in the case of a non-profit organization) event compared to event costs.
  • Channel strategy – Communication channel strategy: the omni-channel strategy applied to the event and its impact according to the objectives.
  • Relevance with the Company’s communication objective and brand values.
  • Overall quality, especially in comparison to the budget and to the competitors in the same category.

Jury’s code of ethics

Jury members will commit to signing a Code of Ethics based on the following principles:

  • They must assess projects honestly and without bias, respecting the selection and judging criteria identified by the Award.
  • In the event of conflicts of interest that may influence the vote, jurors must inform the organisation and the president (or vice-president) and abstain from judging.
  • They may not accept solicitations from candidates that may influence their vote. In the event of such incidents, they must inform the organisation and the president (or vice-president).
  • They may not vote on projects commissioned by the company they work for.
  • They may not vote for projects produced by their own agency if they are on the jury as representatives of associations and simultaneously employed by event/communication agencies.