Francesca Montini

Francesca Montini is the Head of Brand and Corporate Communications at Ferrari, since January 2018. In the past 20+ years, Francesca has built a strong international profile in corporate and brand communications working across multiple markets (Europe, the Middle East and the U.S.A.) and a variety of powerful global brands, including Nokia, Nike, Ford, and, since returning to Italy, Ferrari. Francesca holds a Masters degree in Corporate Communications from the University of Rome, La Sapienza.

An award-winning project in the new post pandemic context must... "build on the digital expectations and creative advancements that emerged as a result of this period, whilst reinterpreting the physical in a new and contemporary way"

My advice to the nominees is… "be engaging and be effective: the best ideas have strong momentum and never lose sight of the end goal"

“Live Free” is Bea World 2022 Claim. What is live free for you? "be daring and believe in your ideas"