With a bachelor’s degree in Economics from Bocconi University in Milan in 1998 and proficiency in four languages, Lucia began her professional career at WPP Group in London and Amsterdam (1998-2002), moving afterwards into the energy business as Marketing and Communications Manager at Shell. In 2004 she joined Enel in Italy and held various positions in Communications.
In 2016 she moved to Switzerland for personal reasons and then to Australia, where she served as teacher of the Queensland’s Ministry of Education.
Back to Enel in 2019, Lucia became Head of Global Events and from January 2023 she is Head of Global Sponsorship.
Lucia in a few Tweets
An award-winning project must..."bring emotions to all those who are involved in making it happen and to the audience, in line with brand objectives and communications strategy. That only happens when blending faith, commitment and passion between Agency and Client".
My advice to the nominees..."be prepared and passionate, explain the essential and enjoy the moment!".
A quote about your past experience at EuBea/Bea World..."A valuable moment for networking with the industry’s best in class, a great opportunity to personally get to see what’s up in the industry outside the country".