Biography
With a bachelor’s degree in economics from Bocconi University in Milan in 1998 and proficiency in four languages, Lucia began her professional career at WPP Group in London and Amsterdam (1998-2002), then moving into the energy business as Marketing and Communications Manager at Shell.
In 2004 Lucia joined Enel and held various positions in communications within the Italian Group.
In 2016 she moved to Switzerland for personal reasons and then to Australia, where she served as teacher of the Queensland’s Ministry of Education.
Back to Enel (Italy) in 2019, Lucia was initially appointed Head of Global Events and then Head of Global Sponsorship, playing an active role in expanding Enel’s portfolio of sport partnership, from e-Motorsport all the way to Football, Golf, Ski, Swimming and the XXV Olympic Winter Games. She is now responsible for the Group’s Sport Sponsorship Activations.
An award-winning project must: blend effectiveness versus brand and communications objectives, adding a great deal of creativity while delivering a consistent, strong message that hits audience + clients hearts, reflects the world we live in and leads to business results.
My advice to the nominees: dare to innovate, be inclusive and let Clients easily understand your Project, by setting the best all round communication strategy.
A quote about your past experience at EuBea/Bea World: An extremely valuable opportunity to gain overview on the truly best events (and the professionals behind them), coming from a variety of agencies across different markets worldwide.
