Bea World Festival
Head of Global Events

Lucia Magliano


Lucia has been leading the Global Events since 2018, with the responsibility of promoting the corporate brand and the Group’s sustainable business worldwide. She also proudly manages Play-Energy, Enel’s project dedicated to encouraging the Gen Z towards the value of sustainable electrification and growth, by empowering youngsters in playing an active role for the health of our Planet (
Lucia has a 20+ years solid all-round marketing strengths and expertise, ranging from communications, events and campaign management and customer service. With a range of international industry experience, she had exposure to the energy and advertising businesses in the UK, France, the Netherlands, Switzerland, and Australia.

Lucia in a few tweets:

An award-winning project in the new post pandemic context must... "be inspiring, use digital technologies to enable immersive experiences, match the commercial goals of companies while helping consumers lead more sustainable lives"

My advice to the nominees:... "unleash your creativity and bring on you Client’s purpose"

“Live Free” is Bea World 2022 Claim. What is live free for you?... "Follow the expression of your ideas"

Other jury members