Laura Wieczorek

Business-oriented marketeer with financial background and a big passion for beauty industry. During the last 6 years worked with 5 different brands within L’Oréal company. Passionate about disruptive forms of communication, driving consumer excitement and developing brands. Finalist of 2023 edition of Best Event Awards.

An award-winning project: must be disruptive in its category, relevant for the target audience. It needs to be best-in class in terms of execution with right choice of selected touchpoints.

My advice to the nominees: Show your insights and ways of thinking behind the big idea for the project. Think of why it was unique and what kind of need it was fulfilling.

What does respect mean to you? Respect is a cornerstone for building trust and effective collaboration. It's about creating an ecosystem where everyone feels valued, heard, and safe to contribute their best, leading to events that are not just successful in terms of numbers, but are truly memorable, impactful, and leave a positive legacy.