Business-oriented marketeer with financial background and a big passion for beauty industry. During the last 4 years worked with 5 different brands within L’Oréal company. Passionate about disruptive forms of communication, driving consumer excitement and developing brands. Finalist of last year edition of Best Event Awards.
Laura in a few Tweets:
An award-winning project must be..."disruptive in its category, relevant for the target audience. It has to be best-in class in terms of execution with right choice of selected touchpoints".
My advice to the nominees..."Show your insights and ways of thinking behind the big idea for the project. Think of why it was unique and what kind need it was fulfilling".