Maarten Schram

Maarten Schram established LiveCom Alliance in 2016, currently serving nine national associations and affecting over 1.000 leading agencies and companies around Europe. Maarten is also managing director at IDEA, the Dutch association for leading agencies in live. Since he graduated from the InterCollege Business School in The Hague, he has been working in the event and live communication industry for 30 years. Maarten is also a juror in several international awards. 

An award-winning project must: Hightlight the unique craftsmanship of our industry; from creativity through production to effectivenes. Plus show how the event / live componement is embedded in the rest of the communication strategy (use of channels/platforms, why, with what effect). 

My advice to the nominees: Bring your client to the event and include their point of view in the jury presentation. Add something new and/or highlight the most outstanding/remarkable aspect during the live presentation. Let the jury smile; proud of the beautiful work 'we' realize in our industry and how you made this happen!

A quote about your past experience at EuBea/Bea World: Bea World is the yearly highlight of our industry, bringing the global industry together. The combination of the live presentations by the nominees, social program and the award ceremony makes this event worth spending time. And proofs the value of meeting face to face once more. For me it's so valuable for meeting industry friends and making new too!