Bea World Festival


Entrant agencies have the opportunity to enter their project in the Event CategoriesFeature Categories, and in one of the Macro Categories, and win the related Awards.

To compete for the Macro Categories Awards, projects must first be entered in at least one of the Event or Feature Categories listed below.

Macro Event Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

  1. BEST B2B EVENT: Events with a commercial purpose targeted to business customers/trade partners, such as launch events, congress/conference, incentive, etc.
    – LESS THAN 500,000
    – OVER 500,000
  2. BEST B2C EVENT: Events with a commercial purpose targeted to the final consumer, such as launch events, roadshows, celebrations, public events, etc.
    – LESS THAN 500,000
    – OVER 500,000

Event Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

  1. BRAND ACTIVATION: experiential marketing initiatives that encourage the audience to engage with a product such as in-store events, street marketing, consumer promotions, shopper marketing, sampling campaigns, etc.
  2. CONGRESS/CONFERENCE: Meetings of representatives of a profession, trade body or other interest group to present and discuss a specific topic of common interest targeted to an audience external to the organiser.
  3. CONVENTION: Events focused on internal and/or external target groups, featuring both institutional and entertainment elements, such as presentation of corporate goals, keynote speakers, awards, guest celebrities, etc.
  4. CORPORATE CELEBRATION: Events promoted by a private corporate company to commemorate a recurrence, an anniversary, another special occasion, or to celebrate the opening of new buildings, points of sales etc.
  5. CULTURAL EVENT: Events that combine cultural impact with show and entertainment values in an original and engaging way.
  6. EDUCATIONAL/TRAINING EVENT: Events with training/educational goals aimed at any kind of audience.
  7. FESTIVAL: any organized set of special events, such as musical/artistic performances, plays, happenings, entertainment and festive activities happening in one place during a certain period of time, celebrating a specific theme/topic and targeted to any target, business or consumer.
  8. INCENTIVE/TEAM BUILDING: Incentive travels and team building events to foster motivation, strengthen the loyalty towards a company and to encourage the reach for business goals. They can be targeted both to an internal or external audience.
  9. INSTITUTIONAL CEREMONY: opening or closing ceremonies of big events such as the Olympic Games, World Expo or any main institutional or sports events such as global political summits, world championships etc. where an official protocol must be respected.
  10. MEDIA & PR EVENT: Events specifically (even if not exclusively) targeted to journalists, and/or bloggers and influencers such as press conferences, press days, press presentations etc.
  11. MUSICAL EVENT: Musical performances/formats, such as concerts, musical comedies, music festivals, etc., featuring show, entertainment and audience engagement.
  12. NON-PROFIT/CSR EVENT: Events committed to a social issue and with non-profit goals.
  13. PRIVATE EVENT: Celebrations with family members, friends or closed communities like birthdays, weddings, anniversaries or other private events.
  14. PRODUCT/SERVICE LAUNCH EVENT: Events specifically designed to launch a new product or service.
  15. PUBLIC INSTITUTION EVENT: Events promoted by public bodies (e.g. local governments, city councils, etc.), such as cultural events, festivals etc.
  16. ROADSHOW: Events held in different national or international locations at different times, but with the same concept and purpose, addressed either towards a business or consumer target.
  17. SPORTS EVENT: Events focused on sports, combined with show and entertainment in an original and engaging way.
  18. TRADE SHOW: Exhibitions organised for a specific industry to showcase new products or services, targeted to both business and public audiences.

Feature Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

Feature Categories differ from Event Categories in as much as the latter refer and apply to a classification of events by their production and objective peculiarities, while the first can apply to any Event Category, but refer only to a specific aspect of the event.

  1. USE OF TECHNOLOGY: Most creative and effective use of technology in an event, such as virtual/augmented reality, laser shows, interactive devices, etc., to reach the event’s goals.
  2. LOW BUDGET EVENT: Events carried out with a budget lower than € 50,000, showing outstanding creativity to reach event objectives with a minimal cost per head.
  3. PROPRIETARY FORMAT: Event charactierized by proprietary format devised and produced by an agency or company.
  4. SUSTAINABLE INNOVATION: Most innovative, creative, and effective sustainable achievement, minimising the event’s environmental footprint.
  5. HYBRID EVENT: Project able to use in a creative and effective way online and offline media (web, social media, adv, pr, etc.) to promote, develop and follow up the event itself.