Bea World Festival

Categories

Entrant agencies have the opportunity to enter their project in the Event CategoriesSpecial/Feature Categories, and in one of the Macro Categories, and win the related Awards.


Macro Event Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

  • B2B EVENT: Event aimed at a business target: trade, clients, agents (e.g.: conference, incentive, fair).
  • B2C EVENT: Event aimed at the final consumer (e.g.: product launch/service, roadshow, etc.).
  • B2I EVENT: Event aimed at an internal audience (e.g.: incentive, team building, training event, convention, etc.).
  • THE NEW PHYSICAL EVENT: Event that includes the physical presence of an audience, in which the digital component has a higher or different weight than the pre-Covid period.

Event Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

  • BRAND ACTIVATION: Experiential marketing initiative aimed at creating engagement between the target and the product (e.g., in-store events, consumer promotions, shopper marketing operations, sampling campaigns, etc.).
  • MEETING, CONVENTION & INCENTIVE: Event that includes institutional and/or entertainment moments, aimed at an internal or external professional target, or representatives of a particular market (e.g.: corporate celebrations, annual conventions, trade fairs, etc.).
  • CULTURAL, MUSICAL AND SPORTING EVENT: Event of an institutional, cultural, sporting, musical nature that includes elements of show, entertainment, and public engagement (e.g.: festivals, institutional ceremonies, public institutions events, etc.)
  • EDUCATIONAL/TRAINING EVENT: Event with educational/training objectives aimed to all targets.
  • NON-PROFIT/CSR/SUSTAINABLE EVENT: Non-profit event that touches on social issues to achieve awareness objectives. Events with reduced environmental impact through solutions, measures, and certifications are also included.
  • CREATIVE INSTALLATION: Territorial activation event through artistic installations, ‘stunts’ for promotional/commercial purposes.
  • PRODUCT LAUNCH: Event specifically designed and organised for the launch of a new product or a new service.
  • ROADSHOW: Event that takes place at different times in different stages and locations, but with the same concept and objective, aimed at a business and/or consumer target.
  • PRESS & PR EVENT: Event addressed, although not exclusively, to the media (e.g.: press day, press conference, etc.).
  • INTEGRATED LIVE PROJECT: Integrated communication project in which the event is a key element of the planning strategy. The agency must, however, have also followed all other activation stages, in addition to video production and streaming, creating an actual live communication platform and adding social media content delivery, media management, etc.

Special Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

Special/Feature Categories differ from Event Categories in as much as the latter refer and apply to a classification of events by their production and objective peculiarities, while the first can apply to any Event Category, but refer only to a specific aspect of the event.

  • USE OF TECHNOLOGY: Event in which technology, used in a creative, innovative and effective way, is a crucial element for the project’s success and the achievement of communication objectives.
  • DIGITAL TRANSFORMATION: A traditionally physical event reinterpreted in digital terms.
  • PROPRIETARY FORMAT: Event defined by an original format owned by the organiser, designed and produced by an agency or company.
  • ORGANISATIONAL COMPLEXITY MANAGEMENT: Event in which a complex organisational plan is managed wisely and effectively to achieve the objectives.

Best Partner Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

The Best Partners Awards section is reserved to all companies that work in the events and live communication supply chain, and which offer different services and creative, innovative, and effective solutions. This section aims to enhance the ability of partners to adapt to market developments and to the current scenario, marked by the overturning of traditional live communication formats.

  • LOCATION: Location for events that have been able to interpret change through solutions and adjustments that meet new customer needs.
  • CATERING: Catering companies that have been able to interpret change through solutions and adjustments that meet new customer needs.
  • DIGITAL PLATFORM EVENTS: Digital platforms and services capable of guaranteeing the achievement of objectives (training, networking, project development, product presentations, appointment schedules, use of content, etc.), as well as a high level of engagement, and integration with social media and other sharing means.
  • EVENT SERVICES: Different event services, which have been able to interpret change through the introduction of relevant innovations.