Journalist, passionate about storytelling, she has combined the initial editorial experience with a master's degree in New Media: storymaking and marketing communication have been love at first sight. Recent passion, neuromarketing and experiential engagement of the audience, according to the H2H (human to human) approach. Currently Corporate, Marketing & Digital Communications Manager in Robert Bosch S.p.A, she coordinates the team of Advertising (ATL/BTL), Events, Digital Projects, Internal Communication and Corporate Social Responsibility.
Gaia in a few tweets:
An award-winning project must ..."be simple, immediate and emotionally engaging. To attend the event is no more enough: people love to be protagonist."
My advice to the nominees:... "Jury is made of people: awake their emotions and they will follow in love with your project. Live presentation must be works of Heart."
A quote about your past experience at EuBea/Bea World..."Amazing experience that gave me the opportunity to be in contact with different culture and approaches to the event industry, its rules and logic. At the end of the day, what we all felt was that no matter which are your environment, your origins, culture: emotions are the real driving of everything, everywhere!".