Head of Global Events

Michiel Pool


As the Head of Global Events and part of the Live Marketing Leadership Team, Michiel is heading the team that drives Ericsson´s global event initiatives. This includes both digital, physical and hybrid events. Example event deliveries of the team include Mobile World Congress Barcelona, The World Expo and our Ericsson Imagine Live events. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences. Michiel always had a passion for events and he studied Event Management at the NHTV in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden.

Michiel in a few Tweets

An award-winning event must... 🌟

Embrace hybrid formats. 🌍🖥

Prioritize sustainability. ♻🍃

Offer immersive experiences that captivate & inspire. 🎭📚

Create meaningful connections, both digitally and in-person. 💬❤️

Leverage data analytics for customized experiences. 📊✨

My advice to the nominees participating in the Bea World Awards program: 🌍🏆

Stay authentic, your uniqueness is your magic.✨

Embrace technology but keep the human touch central.🤖❤️Continuous learning is key; the events world evolves rapidly.📚💡

A quote about your past experience at EuBea/Bea World...“Having experienced the Bea World firsthand several times, it's more than just an awards event. It's all about inspiration, a celebration of creativity, and a testament to human connection. Each moment, from the lively discussions to the inspiring presentations, fuels the passion for what we do in the world of live communication. A great meeting place for the best minds in the industry".

Other jury members