Michiel Pool

As the Head of Global Events and part of the Group Marketing Leadership Team, Michiel is heading the team that drives Ericsson´s global and most prioritized event initiatives.  This includes both digital, physical and hybrid events. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences.

Michiel always had a passion for events for long, and he studied Event Management at the NHTV in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden.