Michiel Pool

As the Head of Global Events and part of the Live Marketing Leadership Team, Michiel is heading the team that drives Ericsson´s global event initiatives. This includes both digital, physical and hybrid events. Example event deliveries of the team include Mobile World Congress Barcelona, The World Expo and our Ericsson Imagine Live events. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences. Michiel always had a passion for events and he studied Event Management at the NHTV in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden.

An award-winning event must: Be creative and differentiating.  

My advice to the nominees: Be yourself and be proud of being nominated. Enjoy the time at the event and set yourself apart in the pitching process.   

A quote about your past experience at EuBea/Bea World: Having experienced the Bea World firsthand several times, it's more than just an awards event. It's all about inspiration, a celebration of creativity, and a testament to human connection. Each moment, from the lively discussions to the inspiring presentations, fuels the passion for what we do in the world of live communication. A great meeting place for the best people in the industry.

Respect: To me, respect is recognizing the value, skill, and dedication that every individual brings — especially in the event industry, where true professionalism many times goes unseen. Respect means treating event professionals as the experts they are: strategic thinkers, creative leaders, and operational super heroes. It also means honouring everyone in our field, no matter where they come from, what role they hold, or what background they bring.