Bea World Festival
Head of events and experience management

Michiel Pool


As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel leads the team that drives Ericsson’s global event initiatives. This includes both digital, physical experiences and mixed events. Example event deliveries of the team include Mobile World Congress, Digital Transformation World and the award-winning R&D Digital Summit. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences. Michiel always had a passion for events and studied Event Management at the NHTV in Breda, The Netherlands. At present, Michiel resides in Stockholm, Sweden.

Michiel in a few Tweets

An award-winning project in the new post pandemic context must… "Use the best of both the virtual as well as the physical world to create world class experiences"

My advice to the nominees is... "use data to show your success and return on investment"

“Welcome to the new stage” is Bea World 2021 Claim. Welcome to the new stage means… "The new stage to me is a hybird world. Where your experience can go accross physical and virtual"

Other jury members