Bea World Festival
Head of Global Events

Michiel Pool


As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel is heading the team that drives Ericsson´s global event initiatives. This includes both digital, physical experiences and mixed events. Example event deliveries of the team include Mobile World Congress Barcelona, The World Expo and our Ericsson Imagine Possible events. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences. Michiel always had a passion for events and he studied Event Management at the NHTV in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden. Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology, and people have changed the world: real turning points that have transformed lives, industries, and society as a whole.

Michiel in a few Tweets

An award-winning project in the new post pandemic context must… "have clear objectives, use technology where it makes sense and immerse the audiences."

My advice to the nominees is... "Enjoy this time at the event to the fullest as it is already an honour to be nominated."

“Live Free” is Bea World 2022 Claim. What is live free for you?… "Live free is not being tight down by any boundaries. Be creative and limitless in order to make your event a success."

Other jury members