Luca Favetta

Luca Favetta is Board Member of the World Tourism Forum Institute International Council.
He recently served as Regional Business Director EMEA at PCMA (Professional Convention Management Association), one of the world’s largest network of Business Events Strategists, where was responsible for developing PCMA Brand and Educational Services in the Region. With broad experience in Integrated Marketing Communication, Strategic and Operational Events Management Luca Favetta is a recognized leader within Meeting and Travel Industry and related Professional Associations. With 30+ years of Corporate Events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International as well as Senior Director Global Events EMEA at SAP SA.

An award-winning project must: be data driven, supporting the achievement of Company’s Objectives.

My advice to the nominees is: Creativity alone is not enough… Highlight the impact/results of your event since measurement is KEY!