Head of Events
Paola’s star sign is Capricorn and Dragon in China. Paola is Italian but she was born in Brussels. She is a Communications & Events Manager with more than 30 years of experience in multinational corporations. Paola has always had a passion for communications, especially establishing from scratch a strong and positive image of a company. She has developed a strong experience and expertise in new technology media. She is perfectly bilingual (French and Italian) and she speaks fluent English. She knows quite well Spanish and understands much of Russian. She has lived and studied in several countries. Since 2005 Paola is responsible for the Events Team within Proximus (Historical Telecom Operator in Belgium) which acts as an “internal event agency” for the business units. Her main objective is to elaborate & implement the strategy of the events communication plans by delivering the concept & organization of all events towards 3 main target groups: residential customers (image & street/promotion actions to generate leads & sales); professional customers (networking & commercial events to maintain relationship & generate sales); employees (to inform & motivate the internal work forces). Delivery of +/- 200 events (in-person + hybrid) per year with a management spending of +/- 3 mio€/per year. Paola in a few Tweets An award-winning project in the new post pandemic context must… "include your creative learnings from the pandemic" My advice to the nominees.. "show your unique points of differentiation" “Live Free” is Bea World 2022 Claim. What is live free for you? "Live free is live autonomously and unrestrictedly"