Heineken Group Brazil
Brand Experience & Sponsorship Director

Guilherme Bailão


Graduated in Advertising and post graduated in Marketing (MBA), with more than 18 years of experience in the area of sponsorships, events, branded content and experiential marketing.

Bailão is currently Director of Sponsorships and Brand Experiences at Heineken Group Brazil, the biggest operation of Heineken Company, responsible for the brand experience and sponsorship department, managing initiatives for global and local brands such as Heineken, Amstel, Lagunitas, Tiger, Devassa, Eisenbahn, ClashD.

Consolidated professional trajectory, also acting as a consultant at Madia Mundo Marketing and leader of Account and Business Management, in the most important Brazilian BTL Agencies like Bullet and BFerraz. Successful cases and awards for brands such as Volkswagen, Trident, Adidas, Hsbc, Samsung.

Guilherme in a few Tweets

An award-winning project must..."gain the attention and involvement of consumers, in addition to delivering the results expected by the brand".

My advice to the nominees is..."to focus on the content generation potential that each brand experience initiative has, amplifying and reaching different audiences".

Other jury members