Ulrike Tondorf

Ulrike Tondorf is the Brand Activation & Engagement Lead at Bayer AG.
During her studies in interior design and the beginning of her professional career, Ulrike gained initial experience in experiential communication and in store and exhibition construction.
She immersed herself in the Bayer world in 2001 and has since developed from exhibition and trade fair project management to leading the Corporate Branding & Exhibition department at Bayer HealthCare, aimed at increasing the visibility and recognition of the corporate brand in direct connection with the product brands. In 2017, she transitioned from the divisional level to the corporate function, where she led the Corporate Center of Excellence for Live & Experience Branding at Bayer. Since 2021, Ulrike has been the Brand Activation & Engagement Lead, responsible for brand activations (such as environmental architecture, brand spaces, experiential communication including virtual, hybrid, and online live formats, exhibitions, etc.) that are of group-wide communicative relevance.

An award-winning project must: BE BOLD, to create the most value and innovation for the customers!

My advice to the nominees: TAKE YOUR TIME TO LISTEN TO THE NEEDS and COME UP WITH IMPACTFUL IDEAS THAT ARE UNDERSTOOD!

A quote about your past experience at EuBea/Bea World: True excellence in Life Communication is rooted in the respect we show for creativity, diversity, experiences and collaboration. Let us honor the stories that unite us, celebrating the power of our shared experiences.