Graduated Engineer – Interior Design
Head of Brand Activation & Engagement at Bayer
Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, in the beginning of her professional life. As Head of “Corporate Branding & Exhibition” in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017 Ulrike is leading the Center of Excellence for Bayer`s live & experience branding as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.
Ulrike in a few tweet
An award-winning project must..." respond to the specific needs of each individual end user, regardless of whether they are there live or online".
My advice to the nominees…"Listening to the needs and being open to new solutions will have a lasting effect on sustainable customer experiences".
A quote about your past experience at EuBea/Bea World..."The live communications industry was and continues to be an important part of brand activation. This is confirmed by the consistently high number of submissions. But the demand must change, and we see that companies finally start to understand that there is a need to consolidate the topic of sustainability and diversity in this industry,for the future!".