Oriflame Cosmetics
Global Event Director

Alexander Safonov


Alexander leads global event function in Oriflame Cosmetics and together with his team is responsible for Oriflame’s major global and regional events. Received 5 BEA awards and have been a long-standing member of BEA’s Jury and Advisory Board.

Alexander in a few Tweets

An award-winning project in the new post pandemic context must… "bring as much experience and engagement as pre-pandemic offline projects but with a much wider online reach".

My advice to the nominees is... "just enjoy".

A quote about your past experience at EuBea/Bea World..."For me Bea World is a great source of professional inspiration and a chance to see the best of the best in the event industry".

Other jury members