Bea World Festival
Oriflame Cosmetics
Global Event Director

Alexander Safonov


Alexander leads global event function in Oriflame Cosmetics and together with his team is responsible for Oriflame’s major global and regional events. Received 5 BEA awards and have been a long-standing member of BEA’s Jury and Advisory Board.

Alexander in a few Tweets

An award-winning project in the new post pandemic context must… "bring as much experience and engagement as pre-pandemic offline projects but with a much wider online reach."

My advice to the nominees is... "just enjoy"

Other jury members