Bea World Festival
The LEGO Group
Regional Senior Brand Relations and Event Manager

Andrea Faflíková

Biography

In 2000, Andrea joined the Prague offices (Czech Republic) of the international communication agency Havas. Within a few years, she progressed to the role of head of the agency’s Corporate Communications unit. After almost a decade working in advertising, she joined a newly formed team within the Czech Football Association as managing director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special programme developed by UEFA. She currently works at The LEGO Group, heading the Internal and External communication & Events team in REEMEA Region (Russia, Central Europe, the Middle East and Africa). She is a member of various international PR & Event juries and advisory boards.

Andrea in a few Tweets

  • Others say about me that I’m a perfectionist.
  • My biggest challenge is the lack of time.
  • An award-winning project must have a unique idea with a clear business link for the company.
  • My advice to the nominees: keep calm and win the Best Event Awards.
  • The Nature of Events spins around emotions.
  • Collaboration in events is essential for events´ success.
  • “Co-creation” makes me think of the communication flow with our LEGO teams.

Other jury members