Bea World Festival
Samsung Electronics GmbH
Head of Brand Activation & Special Projects

Michael Mueller


Michael, M.B.A., is a marketing professional with over 20 years of experiences in leading positions of national/international projects and campaigns. In 1999 he joined Samsung Electronics Germany. Since 2001 he worked in the Corporate Marketing department on different positions and projects. As Head of Live Communication Michael was responsible for strategic and operative planning as well as the execution of strategic partnerships, global sponsorships, corporate event formats and business development projects. In his current function he is leading the Corporate Brand Activation & Special Project team. For his ongoing innovation and efforts, he received several national and international recognitions like the BEA World Award. Because of his deep insights in Experiential Marketing and his broad range of work experience, he is a valued member of the BEA World Award Jury since 2011.


Michael in a few Tweets

An award-winning project in the new post pandemic context must… "be still outstanding, inspiring and to the hearts of the people."

My advice to the nominees is... "do not think, you are the best. Prove it through your presentation!"

“Welcome to the new stage” is Bea World 2021 Claim. Welcome to the new stage means… "we approach a new level."

Other jury members