Michael Mueller

Michael holds an MBA and has extensive experience leading national and international campaigns over 25 years. In 1999, he joined Samsung Electronics Germany where he took on roles within their marketing department. 

Since 2001, Michael has worked in Corporate Marketing, holding various positions. He has spearheaded different projects within the department. Currently, Michael directs Corporate Marketing Operations and Digital Services. Here he leads efforts to engage audiences through innovative initiatives and pursues strategic solutions to connect customers with Samsung's offerings. Leveraging cultural insight and technological knowledge, he guides strategic efforts to authentically engage customers on various platforms. This enables Samsung's brand continue to reach audiences not only in Germany but also worldwide For his work, Michael has received several international awards recognizing his leadership and vision. He has also served as a valued member of the BEA World Jury since 2011.

An award-winning project must: be outstanding and inspiring.

My advice to the nominees is: Present the insight, target, idea and ROI. Be exciting.

A quote about your past experience at EuBea/Bea World: Participating in EuBea/Bea World is always a great experience. The event provides a unique platform to witness groundbreaking innovations and creative excellence in the events industry. It is incredibly inspiring to see the passion and dedication behind each project and to connect with visionary professionals who are shaping the future of live communication. EuBea/Bea World is more than a competition; it's a hub of inspiration and a catalyst for professional growth.

Quote: Live. With Respect – because great events don’t just entertain, they connect cultures, inspire minds and honor the craft behind every detail. Participating in BEAWorld means celebrating excellence with those who shape the future of Live communication on a global stage.