Samsung Electronics
Head of Brand Activation & Digital Services

Michael Mueller


Michael holds an MBA and has extensive experience leading national and international campaigns over 23 years. In 1999, he joined Samsung Electronics Germany where he took on roles within their marketing department. 
Since 2001, Michael has worked in Corporate Marketing, holding various positions. He has spearheaded different projects within the department. Currently, Michael directs the Corporate Brand Activation and Digital Services team. In this role, Michael leads efforts to engage audiences through innovative initiatives. Under his guidance, the team pursues strategic solutions to connect customers with Samsung's offerings.
Under Michael's supervision, Samsung's brands continue to reach audiences not only in Germany but also worldwide. Leveraging cultural insight and technological knowledge, he guides strategic efforts to authentically engage customers on various platforms. For his work, Michael has received several international awards recognizing his leadership and vision. He has also served as a valued member of the BEA World Jury since 2011.


Michael in a few Tweets

An award-winning project must…"be outstanding and inspiring".

My advice to the nominees is... "Present the insight, target, idea and ROI. Be exciting".

A quote about your past experience at EuBea/Bea World..."It is always a pleasure to return as a juror to the BEa World Festival to see the newest experimental and creative works being showcased and to observe how the festival continues to push boundaries in experiential storytelling each year".

Other jury members