Biography
Since 2001, Michael has worked in Corporate Marketing, holding various positions. He has spearheaded different projects within the department. Currently, Michael directs Corporate Marketing Operations and Digital Services. Here he leads efforts to engage audiences through innovative initiatives and pursues strategic solutions to connect customers with Samsung's offerings. Leveraging cultural insight and technological knowledge, he guides strategic efforts to authentically engage customers on various platforms. This enables Samsung's brand continue to reach audiences not only in Germany but also worldwide For his work, Michael has received several international awards recognizing his leadership and vision. He has also served as a valued member of the BEA World Jury since 2011.