Bea World Festival
Samsung Electronics
Head of Brand Activation & Digital Services

Michael Mueller


Michael, M.B.A., is a marketing professional with over 23 years of experiences in leading positions of nat./int. campaigns. In `99 he joined Samsung Electronics Germany. Since 2001 he worked in the Corporate Marketing department on different positions and projects. In his current function he is leading the Corporate Brand Activation & Digital Services team. For his ongoing innovation and efforts, he received several international recognitions. He is a valued member of the BEA World Jury since 2011.


Michael in a few Tweets

An award-winning project in the new post pandemic context must… "blow your mind."

My advice to the nominees is... "make the presentation an event and don’t forget the ROI."

“Live Free” is Bea World 2022 Claim. What is live free for you?... "Freedom of thoughts and freedom of expression!"

Other jury members