Bea World Festival
Samsung Electronics GmbH
Manager Marketing Strategy & Innovation

Michael Müller


Michael, M.B.A., is a marketing professional with over 16 years of experiences in leading positions of national/international projects and campaigns. In 1999 he joined Samsung Electronics Germany. Since 2001 he worked in the Corporate Marketing department on different positions and projects including business campaigning, trade shows, sponsorships, events and strategic marketing alliances. As Head of Live Communication Michael was responsible for strategic and operative planning as well as the execution of strategic partnerships, global sponsorships, corporate event formats and business development projects. In his current function he is leading Project teams within the Samsung Marketing organization.For his ongoing innovation and efforts, he received several recognitions such as the European Best Event Awards or Employee of the Year in Europe.Due his deep insights in Experiential Marketing and his broad range of working experience, he is a valued member of the Best Event Award Jury since 2011. Michael in a few Tweets
  • Others say about me that…. when it becomes difficult, they call me.
  • My biggest challenge is... keeping the right pace and the balance.
  • An awards-winning project must… be convincing and touching.
  • My advice to the nominees… focus on the core of your project, present with passion.

Other jury members