Alexion-VRP – medical storytelling in VR

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Emotional storytelling in an immersive VR landscape to raise awareness about a life-threatening rare disease. Along a live staged patient’s journey HCPs learned and discussed diagnosis and treatment.

We developed a VR Landscape that explains complex contexts in a tangible but not trivial way. The core idea was going beyond excessive and long expert presentations. We started from the other side. Based on a real patient’s journey we staged a storyline that takes both perspectives into account, the medical expert and the patient.
The guests hear “Felix’” real story: from the first symptoms to the emergency room, up to the way back to a “normal” life, as told by himself as well as in dialogue with a leading nephrologist – a professor from the Technical University of Munich. He explained, data, diagnosis, progression and treatment with all the necessary details. Within this live storytelling we used VR-super powers. We shrunk the guest to enter a blood vessel. In the middle of blood particles they saw, understood, learned and discussed how the immune defense system works in detail. And what happens if it does not work correct. A completely new dimension of amazing edutainment.

Media room – multimedia studio of Slovenská sporitelna

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Media room is a unique communication tool. Multimedia studio in which a broad range of content can be produced to promote our brand with high quality standards and in this capacity it isuniquein Europ

The idea to set up our own multimedia studio was a response to the changing world and the need for online communication. Even before the outbreak of the pandemic, we identified the online space as a new communication channel and we increased our output of digital content in both internal and external communication. The bank gradually formulated an idea of having its own space in which it could effectively and efficiently produce its own content with a harmonised visual appearance and design. This meant that it was vital that the space be variable but also functional. The designer that we selected for the project was a well-known television set designer, Jaroslav Holota, whose projects include Superstar, Prima CNN studio, the Olympic Games studio for RTVS and more. He cooperated on the technical part of the design with Richard Raiman, who has rich experience in television production and streaming.

Fujitsu CX Lab

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Fujitsu CX Lab is a virtual meeting place to host sales and consulting events in Fujitsu’s own metaverse. It simplifies the entry into digital transformation for clients thanks to co-creation.

he Fujitsu CX Lab (Customer Experience Lab) is a new virtual event platform designed for bringing together physical and virtual worlds to facilitate the entry into a creative dialogue. The concept has two dimensions. First, it leverages the new digital shift culture of virtual engagement that enables ecosystems to cross-fertilize ideas more easily and more quickly. Second, it acknowledges that people respond more creatively when in new, stimulating environments.
It enables impressive virtual experiences in a cybernetic city with many industry-specific solutions and scenarios – creating a unique co-creation space precisely tailored to customer needs.
Small twinkle-in-the-eye effects create a relaxed atmosphere. Through this inspiring environment, Fujitsu promotes the creativity of its employees as well as networking and makes the first steps into digital transformation easier than ever for clients and partners.

Enel Digital Days 2022

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Enel key event in 2022 goes digital with Enel Digital Days.
Game Charger was a month of programming that involved all the Group’s offices around the world.

Electrification is the energy game changer. The key to a sustainable future. People are Enel’s primary asset, from workplace safety to the valorisation of local teams. Game ChaRger/ChaNger is pun that combines the value of electrification with the charge of the people who work for Enel. The event featured a varied programme, which required the creation of different formats. The BUs chose which one to adopt according to the content to be conveyed, according to predefined guidelines. One of the most appreciated formats was “On the Road”, a formula desired by top management to tell about the territory: the set, in this case, cut across the television studio to live on the field. The fil rouge of the project was Nikola, a character inspired by one of the fathers of electrification, Nikola Tesla, the narrator who guided the audience to discover electrification.

CUPRA HERO INTERACTIVE VIDEO

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We designed and implemented a digital campaign whose backbone is an interactive video called “CUPRA HERO”, based on the convergence of the gaming industry and video in May this year.

The key medium of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature. Everyone who embarked on this unique interactive experience had the opportunity to choose one of the three characters offered – that is, “their” hero to the parkourist – as well as, in the race against time, choose their path and reach the finish line in record time.
With the slogan “For all the brave who choose a different path”, this interactive adventure aims to enable players in a fun and interesting way to choose the characteristics that feature a unique CUPRA DNA – be it speed, agility or strength.
The story that accompanies the interactive video also points to certain values ??that each individual should promote in their life, regardless of the circumstances in which they find themselves.

Aviko’s Kerstkeuken (Aviko’s Christmas Kitchen)

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Each year, Aviko hosts Christmas cooking workshops for customers. Due to COVID-19, these had to be organized online. With TV-grade production value, we increased the amount of participants massively.

The event is designed to create a maximum brand experience around the Aviko brand. With a well-known chef and a well-known TV presenter linked to the brand, a very accessible, intimate interactive cooking instruction of 2.5 hours is given. The aim for the participant is to learn how to make and test the perfect Christmas dinner.

It is a crossover between a cooking course, a cooking TV magazine and community experience. The concept is the culmination of a customer journey ranging from registration, various contact moments, to the digital event that ends in a test dinner.

Important USPs:
– Customer journey of a month, with anticipation leading up to the event
– two events on separate dates, to give the consumer choice of date
– Meticulously scripted program, and well-tested recipes
– High (TV) broadcast quality
– Interactivity on the platform (Q&A, chat, 1-on-1 conversation with the chef)
– Live video connections with select group of VIPs
– High social media interaction

YouTube Brandcast Delivered

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Debate on YouTube around the audiovisual industry and how digital platforms have changed the game and broken the rules. One of the biggest promotional events of the year, this time as an hybrid event.

Brandcast delivered is hosted in several countries, and in 2020 Spain was in charge of the closing ceremony. When the pandemic hit, we decided to host an hybrid event, with a very strong online component. It had to be a inmersive event that would confirm the transformation to digitalization the audiovisual industry is currently on. Having a strong focus on personalization, we thought that the viewer should be able to choose speakers and case studies according to their preferences and interests, and that it would be interesting if we could also send a personalized link based on each viewer’s preferences, having not only one event, but one different experience for each connected user.

Worten Live Nights

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During the pandemic, we were challenged to create an online entertainment experience for Worten’s Main Promo Nights (eg. Black Friday). We had to deliver big numbers in sales. And a lot of fun.

We transformed streaming into mainstream. We created original shows, with about 1h30 each. Worten Live Nights were “digital promo events”, wrapped in entertainment to arouse interaction and lead the audience to Worten’s online store.

Famous portuguese tv host and comedian Herman José presented both nights, in which we had musical guests, influencers, original humour sketches, big discounts revealed in real time and prizes for the viewers that interacted with the brand during the shows.

If Worten Black Friday Night was “a night to blow up prizes”, Worten Big Bang Night (1.1.2001) was created because “those with a hangover deserve discounts”.

All live at Worten’s social media profiles, in prime time, competing with more than 100 cable channels and all the streams made by different influencers in social media.

Virtual Fair BMW & Mini

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Conceptualization, creation and execution of the first virtual car exposition fair of Bmw & Mini for the Spanish market. A 3D immersive environment to recreate the sensation to be at a real fair.

A 100% virtual brand experience which allowed the guests to navigate through this virtual environment directly through the web menu or guided by a virtual assistant called “Lucas”. At the beginning of the experience guests were standing in front of two doors, first one was entering the BMW world and experience the different models of the brand, and the second door allowed the guests to enter the MINI experience. The virtual fair worked as two different areas as both brand have their own identity and wanted to transmit their own brandexperience. Guests were able to visualize and personalize the interiors and exteriors of the cars, access all possible technical files and information, contact directly with experts of the brand via a videoconference, book a test drive where staff of the brand brought the car at home of the client,or even the option of buying a car online. Different presentations were given throughout the fair in were the characteristics of the cars were highlighted.

Top Employers 2021 Certification Celebration

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For the annual global Top Employer Certification Celebration 10.000+ HR professionals across the globe came to our virtual venue to connect, celebrate their certification and get inspired.

– Personalized digital journey throughout the whole experience (pre-event/event/ post-event).
– Personalised event platform with a logo and personal information (name and picture) for every participant for pre-event registration and event information.
– Livestream page with possibility to interact during the event:
– Polls and surveys

– Intuitive and seamless navigation from plenary to breakout sessions and back during the event.
– Interactive video as opening experience where you chose your way of transport (train/plane), choose the route to the event through Amsterdam (scenic/touristy) and create your avatar (outfit/drink/photo).

Multiple custom-made virtual venues including:
360° plenary opera house with 700 VIP balconies for 5 participants, branded with the company’s logo.

Personalized group picture of the VIP balcony with company logo and avatars, which was sent afterwards, joined by an aftermovie to relive the event one more time.

AR Award App to digitally place the award

Scuderia Ferrari Global Team & Car Launch 2021

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More than one event. A change of “narrative paradigm” based on a new storytelling where the image of the Scuderia, and its champions, is enriched with new dimensions.

A powerful debut for Charles Leclerc and Carlos Sainz, protagonists together with Team Principal Mattia Binotto of the change in the narrative paradigm of Scuderia Ferrari. An exciting meeting with the fans, an international press conference and a meet & greet dedicated to Scuderia Ferrari partners kicked off the new story. A large curved ledwall was the setting for the event that was held in Maranello, at the Ferrari home, projecting the faces of the participants at different times of the day. A multi-channel communication platform in which the #essereFerrari is made explicit and enhanced by means of an interactive event. The event is kicked off by the first of two short films made in cinematic style for a new storytelling in which the image of the team and its champions has been enriched with new dimensions. The second docufilm dedicated to the reveal of the new SF21 will introduce the car in the following days with an innovative Beauty Shot.

SAP NOW. Rise with SAP

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Format: digital transformation for a forum – a subscription-based business series
Goals: convey key messages from SAP, attract new clients
Audience: existing and potential clients and partners

Rise with SAP. The name reflects how we see the present. Like the Sun, business starts its ascent after the dark night of 2020.

Together with SAP, we decided to transform the forum into a digital format to reflect the new reality and replace a trivial broadcast with a TV series flavor, which brought the project to a new level. We also highlighted the symbiotic relations between all elements of a traditional SAP NOW forum (plenary session, Q&A, video cases and interviews) through an innovative and creative online format.

1) Main cast – SAP speakers.
2) The pilot episode officially launches the series and starts the plot twist
3) Guests of the morning show – representatives of 10 different corporate clients of SAP
4) The platform uses 100% pre-recorded content, to achieve a movie-grade and high quality image
5) Every episode has its specific decorations and storyline.
6) The subscription to the business series is a way to better hit the target audience.