Debate on YouTube around the audiovisual industry and how digital platforms have changed the game and broken the rules. One of the biggest promotional events of the year, this time as an hybrid event.
Brandcast delivered is hosted in several countries, and in 2020 Spain was in charge of the closing ceremony. When the pandemic hit, we decided to host an hybrid event, with a very strong online component. It had to be a inmersive event that would confirm the transformation to digitalization the audiovisual industry is currently on. Having a strong focus on personalization, we thought that the viewer should be able to choose speakers and case studies according to their preferences and interests, and that it would be interesting if we could also send a personalized link based on each viewer’s preferences, having not only one event, but one different experience for each connected user.