More than one event. A change of “narrative paradigm” based on a new storytelling where the image of the Scuderia, and its champions, is enriched with new dimensions.
A powerful debut for Charles Leclerc and Carlos Sainz, protagonists together with Team Principal Mattia Binotto of the change in the narrative paradigm of Scuderia Ferrari. An exciting meeting with the fans, an international press conference and a meet & greet dedicated to Scuderia Ferrari partners kicked off the new story. A large curved ledwall was the setting for the event that was held in Maranello, at the Ferrari home, projecting the faces of the participants at different times of the day. A multi-channel communication platform in which the #essereFerrari is made explicit and enhanced by means of an interactive event. The event is kicked off by the first of two short films made in cinematic style for a new storytelling in which the image of the team and its champions has been enriched with new dimensions. The second docufilm dedicated to the reveal of the new SF21 will introduce the car in the following days with an innovative Beauty Shot.