Russian Film and Television Producers Awards, Virtual Experience

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Film & TV Producers Association’s award is a professional prize for film production achievements – Russian equivalent of the Emmys.The most venerable producers of Russia are among awards’ jury members

Due to the pandemic, the usual format of the event has shifted to a hybrid offline + online format. The leading producers of the Russian cinema industry gathered in the studio of Channel 5 and the nominees, including directors, screenwriters, cameramen, artists, make-up artists, and sound engineers (about a hundred people in total), got in touch online. It was also possible to watch the broadcast of the ceremony on the Channel’s website.
The secret behind a perfect ceremony in a hybrid format: a unique, technically equipped studio, augmented reality screens, television equipment, excellent set, unconventional script, and a professional team of organizers and performers.

Nespresso Atelier – Virtual Boutique Opening Vienna

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The virtual opening event of the Nespresso Atelier in Vienna, realized with 360° Cams on a new developed plattform with electro swing king, Parov Stelar inspired thousands of visitors on the web.

The creative innovation was the 360° live stream which has never been done so far as we know: the location could be experienced in 360° without any preinstalled app or software. We wanted to bring the new Boutique experience with all its aspects to the screens of our guests – in a completely corona safe way. Each of the predefined target groups got its own experience. With specific offers for media representatives, who were guided to their press conference, a specialist presentation by Handelsverband Managing Director for business partners, as well as further tailored content through separate on and off moderations for key opinion leaders, influencers, employees and customers, an experience tailored to the respective needs was created.

NEL TEMPO DI UNA STORIA. (In the span of a story.)

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An unreleased storytelling to discover the industrial and cultural heritage preserved in the museums and archives of Italian companies. An Instagram storytelling designed for a young audience (18-35 y

During the pandemic, when the world stopped and people could not leave their homes, Assolombarda and Museimpresa engaged in promoting a participatory culture project to share the story of know-how preserved in business museums and archives. The project went beyond the physical limitations imposed by the lockdown and narrated a unique heritage through objects, documents, pictures and records that testified to Italian culture, creativity, made in Italy, productive and entrepreneurial values and history. A project addressed to Millennials characterized by a contemporary language of beauty, in collaboration with the photographer Simone Bramante and his blog “What Italy Is”. A project entirely developed on Instagram, available to everyone. An unconventional guide to discover the heritage of Italian business culture.

Life is a Circus

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When pandemic closed all doors for a live experience, we saw this as a welcome opportunity to disrupt and innovate, taking India’s oldest & largest circus, Rambo Circus online as ticketed Circus show.

We stuck by the classic saying ‘the show must go on’, if not on-ground, online!
The solution was to make the audience smile while enjoying their most loved Circus characters on their personal screens. We launched digitally ‘Life is a Circus – A Virtual Fundraiser Entertainment show for the artists of Rambo Circus’. The audience could help the cause by donating a generous sum on the Link or do their bit by buying a ticket, in any case the money was directly credited to the welfare of the circus.

Going right through the pandemic, the challenge was for us to translate & recreate the live experience into a completely digital one. We brought to life a transformational experience, despite the restrictions imposed across the country, following all safety protocols and ensuring a flawless, digital experience. As the Joker became the protagonist bringing the Circus alive, we trained the artists who knew only to perform with live audiences, to perform for the camera.

LES EMBIEZ 2021 – The Conviviality Platform

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This corporate event was fully digital and aimed to gather the 19 000 employees of Pernod Ricard group around a strategic plenary, many business sessions, brand activations and gaming experiences.

The creative idea was to recreate in 3D the island of Les Embiez, to host the event. Several hotspots with different function and content were displayed on the platform with both live events and on-demand content, as well as real gaming experiences to engage audience.
A fully immersive introduction video to start the event
1 plenary kenote in XR, translated in real-time in 11 languages
1 Awards Ceremony broadcasted, translated in real-time in 11 languages
+30 exclusive brand activations on the evening
+40 business meetings, mandatory or on-demand
A personal agenda to build and customize
An avatar configurator
A match match-making engine to suggest participants in the bars
many games: a virtual pétanque, an S&R trail
4 virtual 3D bars, with a 360° navigation, chats, teams apero
A brand game in 360° navigation to find 30 hidden brands with
Over the 2 days, attendees could make their own agenda in addition of the 2 mandatory lives (the keynote and the Award Ceremony).

BAYER // Annual Stakeholder Meeting 2021

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The Annual Stakeholder Meeting in a digital format, set in the Bayer “living room” with new interaction formats and dynamic, flowing camera images presented a highlight among the DAX corporations.

Creating the images, we focused on a certain flow and dynamic, as well as a closeness to the speakers. With a mixture of stable and dynamic cameras – such as a steady cam and a ramped crane, constant dynamic cutting and movement of the cameras – we kept the attention high, guided the focus of attention and portrayed closeness and authenticity.

The lighting and production design, ever so slightly changing its colors, created a dynamic in the setting itself.

Moreover, Bayer integrated a couple of special features for the audience:
• Entering questions beforehand
• Extended inquiry during the event
• Sending in video comments beforehand, which were fully integrated in the event and the special digital platform

The Bayer General Meeting showed a great response.

Google Virtual Space

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In the midst of the pandemic, Google needed to keep in touch with their costumers. We created an intelligent 3D campus, a 100% digital platform, which feels like travelling into a Smart City.

Our idea was to virtualize and create a digital copy of the “Torre Picasso” space, and to present it as a virtual interactive city with a 360 degree functionality, to strengthen the enterprise culture and digital economy. We created an intelligent 3D campus with Google’s branding, which allows us to travel to a smart city. This way, when the user logs into Google DMT (Digital Marketing Transformation), it becomes a unique experience, just like travelling to a theme park or a 360’s showroom. This helps maintaing the feeling of being able to live a complete Google experience without phisically being there.

GLOBSEC Bratislava Forum 2021

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GLOBSEC Bratislava Forum is the leading platform in the Central Eastern Europe region and one of the top strategic conferences globally. This hybrid event was bringing together some of the most influe

The event took place on two hybrid stages that connected speakers and participants in the venue with online speakers and audiences. There were 2 external greenscreen studios in Brussels and Microsoft HQ. Thanks to high-quality video streams, a creatively developed 3D environment and a virtual event platform tailored to the customer’s needs, this event, first time featured in hybrid in 2020, has become a prototype of hybrid events.

The 3D environment was based on client’s brand. The main creative idea of the visual was the The Knights Of The Round Table, the circular table alluding to GLOBSEC being a global forum. Individual speakers in the studio sat around a “round table” – the planet Earth. The stage design connected digital environment with live and offline speakers

ELECTRIC DAYS – DIGITAL EXPERIENCE 2020

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E.D. are an experiential media showcasing and sharing all the innovations of EDF Group to its entire ecosystem of partners, press, customers, officials, employees. In 2021, it turned into digital.

Innovation is at the heart of the EDF group’s DNA. This is a major lever of its strategy, at the service of its individual customers, businesses and communities, and of the transition to a low carbon society.
Under a communication signature “energies that change everything”, the idea was to keep the distant audience interested in a distant connected experience by creating exclusive content and interactivity, and by transforming a digital event platform into a digital innovation.
The Electric days digital experience is imagined as a true showcase of this commitment: based on a playful Electric Days universe, the map is allowing easy and immersive navigation between conferences and content while offering a deep exploration of the whole innovations of the Group. All along its personalized journey, each participant is free to access to premium talk and demonstration from a live channel, take part to expert talk and virtualy experiment solution.

eBay Open 2020.digital

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On 6 + 7 October, eBay put out live broadcasts: via 3 channels full of inspiration, expertise, networking and entertainment, the sellers could access eBay know-how, plus 20 days of content on demand.

#WeAreOpen: We focused on the inclusive experience and one-on-one interaction with the brand to deliver an authentic glimpse behind the scenes.
eBay opened its doors to give the German seller community direct insights into the heart of the brand. During the two-day event the entire eBay campus in Dreilinden was transformed into an interactive broadcasting centre and the eBay team members were the stars of the show.
Welcome to eBay Open 2020.digital! One event. Three channels. 20 hours live on air. Plus 20 days on demand!

DRIVING CULTURE – The all-new ŠKODA FABIA

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On 4th of May 2021 the new ŠKODA FABIA was revealed in a virtual premiere. The show was made accessible via stream for the trade press as well as for the general public.

We deliberately decided not to produce the show in a virtual studio, but in a real-world environment: The DOX, Centre for Contemporary Art in Prague. An original Tape Art exhibition, especially curated for the event, became set design and artistic red thread.

Although the premiere was pre-produced, it created a real live feeling. But we went one step further and broke down the boundaries of the classic premiere format: expanding reality, creating added value in terms of content and staging, and applying new ways of storytelling. Using the space in all its dimensions, thus creating images that an audience on site will never see.

Additionally, we made the venue digitally accessible: the architecture of the DOX was completely virtualised, digital visitors could move non-linearly through the location. The user experience was upgraded by numerous interaction possibilities and an AR car app – meaning we went truly hybrid.

Born To Farm

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8 tractors launched by MF with the “monster” platform and 4 streaming channels for press and customers. Digital event in 15 languages based on the idea that the real stars are the customers!

Even in a continental-scale streaming it is important to make every customer feel to be “the” customer. Everything revolves around their own world: the CEO speaks from a wheat field, the tractors are presented in the factory, all topics are decided by three customer-testimonials who open the event by asking precise and concrete questions. The real stars of the presentation are the customers, not the products.