Client company:
Enel SpA
Organising company:

The Event

Enel key event in 2022 goes digital with Enel Digital Days.
Game Charger was a month of programming that involved all the Group’s offices around the world.

Electrification is the energy game changer. The key to a sustainable future. People are Enel’s primary asset, from workplace safety to the valorisation of local teams. Game ChaRger/ChaNger is pun that combines the value of electrification with the charge of the people who work for Enel. The event featured a varied programme, which required the creation of different formats. The BUs chose which one to adopt according to the content to be conveyed, according to predefined guidelines. One of the most appreciated formats was “On the Road”, a formula desired by top management to tell about the territory: the set, in this case, cut across the television studio to live on the field. The fil rouge of the project was Nikola, a character inspired by one of the fathers of electrification, Nikola Tesla, the narrator who guided the audience to discover electrification.