We designed and implemented a digital campaign whose backbone is an interactive video called “CUPRA HERO”, based on the convergence of the gaming industry and video in May this year.
The key medium of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature. Everyone who embarked on this unique interactive experience had the opportunity to choose one of the three characters offered – that is, “their” hero to the parkourist – as well as, in the race against time, choose their path and reach the finish line in record time.
With the slogan “For all the brave who choose a different path”, this interactive adventure aims to enable players in a fun and interesting way to choose the characteristics that feature a unique CUPRA DNA – be it speed, agility or strength.
The story that accompanies the interactive video also points to certain values ??that each individual should promote in their life, regardless of the circumstances in which they find themselves.
