MASERATI MMXX WORLD PREMIERE MC20

“Time to be audacious” show, a symmetrical experience live and digital. A “racing opera”, born from the sound, voice and heart of Maserati, to guide the guest through its vision to unveil the new MC20

Maserati “Time to be audacious” is the definition and the common denominator, which inspired this project. Starting from the brand’s vision and to transcend genres and definitions, the show was designed to blend real and virtual in a symmetrical experience between live and digital. A colossal screen, a monolith emptied inside and a sky to complete the anamorphic and alienating nature of the scene. A halo of cars as a parterre to host part of the public and a functional location: the Modena racetrack. A temporary theatre in a racetrack to host a “racing opera”, a celebration of legendary daring and style. The concept originates from the sound and is based, also visually, on the interpretation of the brand’s voice, creating parallelism with the beating heart of the Maserati genius: the Neptune engine. The pace is fast and cinematic to guide the user through the contemporary vision of the brand, paving the way for the unveiling of the new MC20.

TCS Innovation Forum series 2020

The TCS Innovation Forum series is a set of exclusive flagship events, aimed at high-level executives. Each event aims to position TCS, its partners and customers, as thought leaders in technology.

For 14 years TCS had run its flagship IFS event as full-day physical events across 4 continents. Indeed, all major TCS events were physical. To move to a 100% digital format in 4 weeks was therefore a major innovation.

After extensive research (see later) we chose a platform that would bring unprecedented levels of sophistication to our first digital event. Named ON24, it combined the advantages of an off-the-shelf product with a bespoke solution. See later for more detail.

We then adapted it to suit a digital format. Each forum was capped at 90mins, with each segment lasting a max. 15mins to drive engagement (89% of attendees rated the event length as just right).

Renowned BBC Click presenter Spencer Kelly was chosen to MC each event live. His lively tone held audience engagement while giving the forums a premium look/feel. Live and pre-recorded content were also uniquely combined, mimicking a live event while lowering tech-based disruption.

Virtual ECR 2020

The European Congress of Radiology (ECR) is one of the largest medical meetings in Europe, bringing together more than 23,000 attendees from the wider radiology arena to Vienna each spring.

The Real Farmers

The first Ukrainian Agro Talk Show replacing the Field Days, aimed to build up a dialogue between agricultural company and farmers, filmed on a mobile studio-truck, and broadcasted on social media.

Uitmarkt

After 42 years, the iconic and traditional ‘opening’ of the cultural season in the Netherlands was turned into a new hybrid business model, transforming a whole event agency in slipstream

Uitmarkt translates into ‘out’ and ‘market’. Exactly what it was for 42 years. Visitors of the open-air market get a taste of what makers of culture have to offer in the new season. Its objective is to make culture widely accessible, offer new talent a springboard and attract young people on their journey into culture.
Although COVID closes our physical market, it unlocks new digital chances. We created digital platform ‘Thuismarkt’ (Home market). Using the brand awareness of Uitmarkt but emphasizing how the public could use it this year; at home. The platform allows us to get into the homes of many. It could start earlier than the three days end of august. Serving both the need of the public, confined to their homes and makers -unable to perform- to create awareness and cash. The flexibility of the platform allows the audience to watch where, when and how they want. We limited content to 15 minutes serving ‘bite-size culture’ to a young generation unable to ‘digest’ long performances.

ITS 2020 – HERE WE BELONG

A contest between young fashion designers from all over the world and a platform to support them. The show was completely converted from a fashion runway to a fashion film and a digital award event.

Stay Home with Russian Seasons: events that help to Stay Home

The Russian Seasons, the biggest festival of Russian culture, turned into Stay Home with Russian Seasons online service, the biggest free media library of Russian cultural content.

There is no any other media library in the world containing foreigners’ friendly Russian art pieces at such scale: ballet, opera, music concerts, ice shows, movies, masterclasses and even guided video tours at famous museums like Hermitage. All content is available in French and English including literary translations of some plays. The media library website is optimized for any modern device and hosts more than 100 streams of the best artists, musicians and ballet dancers. 150 hours of streams or webcasts were loaded via most popular social platforms giving the best quality of experience and possibility to provide feedback, leave a comment and ask the questions.

Dance Academy Live

Due to Pandemic quarantine Dance Academy Prague asked us to create Pop-up virtual Dance Studio for students and over 2000 households to experience over 100 classes from the safety of their homes.

In order to ensure 2-way audio-visual communication between 12 teachers and about 20 students of each of the 8 classes & public clients, we deployed a Website combining Zoom entry, Ko-fi donation button & FB / IG channels.

Every student, or public client could access the class from the comfort of their home and was attended by the teacher seeing whether the movement is done properly, or the student needs correction, more motivation, or even video pin the student to show a good example.

The program gained massive popularity also because there were no proximity limitations (parents didn’t have to drive their kids). Another element was the fact that shy kids who would never go to the studio could now practice with their camera off but still be part of the class and chat with others.

We covered the costs by bringing on a partner T-Mobile who boosted our connectivity and created an additional campaign to invite every dance fan in the country that suffered from quarantine lockdown.

The Heart of Jazz

“The Heart of Jazz” was created during Covid, from an idea of Blue Note Milano (part of Casta Diva Group) in collaboration with Huawei, JVC, Extra with the aim of bringing great music to those at home

An innovative, live experience that, thanks to the Huawei Video streaming platform, allowed users to immerse themselves in the cosy atmosphere of the Blue Note and to experience a live concert and its emotions directly from home. The star of the concert was Paolo Fresu Devil Quartet, presented by Nick The Nightfly, artistic director of the club. During the concert, donations to Italian Red Cross were made to thank those who lived the difficult months of the pandemic on the front line. A concrete way to celebrate the 8th of May, the World Red Cross Day and the Red Crescent.
The concert was broadcast full HD live streaming on the Huawei Video platform, in Italy and 11 countries where this was available: Spain, France, Germany, UK, Sweden, Norway, Finland, Denmark, Poland, Turkey and Russia, because music has no borders, neither physical nor geographical.

Beat2Lead

We care for every heartbeat, have 2 new products and want to become market leader.
The objective: create a pan-European, companywide buzz to prepare the launch of 2 new cardiovascular products.

Shifting from a planned F2F event in Mallorca to an entertaining digital experience of a 4 events meant re-purposing the existing concept with rapidity and agility.
We kept one element – the patient centricity – as central piece for the new concept.
How does it feel to have a heart attack? We created and followed the story of Robert – a fictional cardiovascular patient – throughout the 4 episode series. The series kicked off with Robert experiencing a heart attack during his 65th birthday.
Robert’s story was told via a VR movie that we produced exclusively for the series of 4 events to compensate for the shorter attention span for digital formats. The VR production gave us the opportunity to let the audience experience the heart attack in POV – what made the whole experience quite impressive. Furthermore, Robert’s story helped us to create cliff-hangers that we used to keep the audience in front of their screens over the course of the series.

DSDE online – a two day digital interactive event

Transformation of an annual live meeting into an interactive, co-created and online-live event. Streamed centrally and therefore available to 400 employees in their home offices: close and informative

The two-day digital conference managed to combine meaningful content, exciting entertainment and real interaction – and received extremely positive feedback regarding closeness, active dramaturgy and fun from the 400 participants.

Gamevasion

Samsung’s partnership with Gamevasion, a digital gaming experience around gamescom, allowed for GenZ and millennials consumer engagement in times where offline interactions were not possible.

With Freaks 4U Gaming, INSTINCT3 and RocketBeans TV teaming up for the first time in history to create the Gamevasion, three of the strongest forces in the German gaming media industry are uniting their editorial and production capabilities to provide the widest digital coverage with their own version of gamescom 2020:
It took over 23 talents, 5 days, 200+ involved people and more than 40 show elements to bring our gamescom experience to the audience’s homes, and Samsung was in the middle of it. Next to endemic product placements such as monitors, tables and TVs, which were all presented during the gaming focused segments, even a Samsung Smart kitchen was integrated natively during the cooking show. This allowed for a holistic approach for the target audience to get to know the Samsung universe, while even being able to win certain products during online sweepstakes that were running during the show.