A 360° communication, engagement platform 4 all stakeholders.
10,000 m2 hosting a month of full immersion,in everything that Ferrari represents.
An immersive show-journey.
An IMMERSIVE TUNNEL of sounds and images, leading to a dimension of power, beauty, passion, speed and heroes
A SHOW ON THE HISTORY of Ferrari from the foundation of the Scuderia, which 90 years ago established the sporting DNA that has accompanied the brand ever since
A SPACE SHOWCASING THE VALUES of excellence (technology, craftsmanship, design, passion) that make the Brand the world leader in its field
A perfectly recreated OFFICINA CLASSICHE (Ferrari Classiche Authorised Workshop), providing an insight into a heritage to be protected, with interactive access to the archive of designs of Ferraris that were never produced
A SHOW based on the Ferrari Owners community, featuring images from the Racing and GT worlds in central cyclorama projections
A DOUBLE REVEAL of two new spiders, presented opposite each other against two scenic backdrops, and revealed using rotating platforms
The entire Ferrari range and anEXHIBITION STAND with access to the outside area overlooking the Fiorano track