NCB holds a convention for its 300 best clients every year in a different part of the world. Two days of corporate presentations and a dinner show in different venues.
Alpha is the first letter of the Greek alphabet. It alludes to the start of something, and means leadership. The story was created as a representation of a bank client seeking the brightest star to guide their business.
It took place in Athens in a non-traditional venue, breaking away from the classical image you expect to find in this city. The challenge consisted of showing attendees that the bank is a leader in technology, transforming a natural environment into a digital stage to show Alpha and the Seeker of Stars, with projections on the mountain and the water of the lake.
The show was divided into three acts demonstrating evolution: “the encounter”, where the star guided the attendees; the “Big Bang”, the transformation of the venue with an audio-visual history of Greece projected on the cliffside; and “NCB Alpha”, where the skies, earth and water united as part of a show with a corporate message about progress.
