Bea World Festival
Anything is Possible – Rise in Dubai 2019
  • BEST B2B EVENT (> €500.000)
  • Brand Experience
  • Cultural Musical And Sporting Event
  • Meeting Convention & Incentive
  • Use of Technology

Anything is Possible – Rise in Dubai 2019

Nationality:
Italy
Client company:
AMWAY
Organising company:
9PM EVENTS AND ENTERTAINMENT
Year:
2020

Category Winner

1st BEST B2B EVENT (> €500.000)
3rd Use of Technology

Special Prizes

1st ICONIC EVENT AWARD
2nd BEST BEA WORLD EVENT AGENCY

The Event

Celebrating APAC’s achievements; 160 leaders, 10000 top ABO’s, Amway’s 60th. Propelling into broader visions, setting the team’s new goals, delivering thrills and the wow factor to the finest detail.

RISE DUBAI 2019 ANYTHING IS POSSIBLE.  For 9PM the concept and live implementation of the project has been: the sky has no limits!
It all starts from a symbolic and concrete position of conquered height which, if willing, can be overcome beyond imagination.
Narration is consistent in every second and detail, both on the stages and in spaces.
Security brief by Emirates cabin crew: on the 126 mt LED, Amway’s A380 takes off flying above 10000 audience with the coaching of 3 actual astronauts – the power of “believe” is in the team.
On 63 screens, space is the new possible with Sir Richard Branson, living proof that if you can think it, you can do it.
All 11 flags choreographed by Uffizi flag-wavers followed by 20,000 cocktails by Bruno Vanzan, Maestro Loprieno’s Orchestra perform National songs, talent & VIP photo session, crews set the new stage in 45′, close with a “wow!” performance by Katy Perry.
Her “Rise” song & motivational videos added exclusivity in communication for one year.