Client company:
Budapest Convention Bureau
Organising company:
Special Effects International Visual Europe Group Bo - Live Branding Agency

Category Winner

Special Prizes


The Event

The COVID-19 outbreak forced the event industry to its knees in Hungary, too.
We have decided to raise attention to the industry and present ways of organizing safe events in the current situation.

The initiative has started as a social media campaign to highlight and spread the message: the experience of a live event is irreplaceable.
We have united the industry members (clients, organizers, service providers, professional associations) to join forces and collaborate. We have organized a conference with the participation of hundreds of industry members to cover local and international best practices and highlight the economic and psychological importance of live events. Besides discussions, motivational speeches with event professionals we have offered networking opportunities.
The focus was on the present situation and the future of events.
We have showcased how to blend protective measures and creative ideas to create a contactless and safe environment during the whole guest journey.
Following the conference two social events with concerts were held where guests enjoyed themselves. The most beautiful sights, event locations in the city were lit in blue to raise media awareness