Annual convention with all main stakeholders of an italian leading brand in the production and sale sofas, held during a short incentive for 1100 participants from 7 different european countries.
We combined the facts of:
– traveling to a place considered “The City of the Future” few months ahead of hosting the World Expo on Sustainability
– profiting from the local Top Experiences possible for a group of that size
– holding the conference with an innovative disposition of the audience in a way that participants themselves were protagonists
– let them experience in the same hall world’s top performances
– the magical and no limits imaginative of those performances
– share the experience of being all together in 5 stars Luxe hotels
– getting in touch with the local culture And with the culture of the Future
