Bea World Festival
Coca-Cola HBC Leadership Conference, Warsaw 2020

Coca-Cola HBC Leadership Conference, Warsaw 2020

Client company:
Coca-Cola HBC Poland & Baltics
Organising company:
Allegro Brand Experience Agency

The Event

Annual Conference of a global range that set new directions of development for the brand. Dedicated for leaders and main partners of Coca-Cola Hellenic Bottling Company held in Poland, Warsaw.

The idea was to create a complexed event but to keep it simple at the same time. In matter of its structure, the meeting was a multilayered combination of different events that consisted of big conference, experimental sessions, fair, webinars, workshops, sightseeing, gala dinner, casual dinners, award ceremony and amazing party time, when the work was done. As for the impact on the environment, it was important to reduce unnecessary waste and to decrease the carbon footprint to the minimum. To do that, the technology came into play and together with smart logistics the event became a big celebration of ecological awareness. Another crucial feature of CCLC 2020 was the level of engagement of guests that was stimulated long before they arrived, was intensified on each occasion during their stay and lasted weeks after they left. Finally, something that stood up and made this meeting authentic was to settle universal idea of sustainability in undiscovered context of Polish heritage.