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The Event

Two exclusive World Premiere Nights for 650 VIP guests, Clients and Authorities, invited to discover “La Nuova Dolce Vita” and the new Ferrari Roma.

A very exclusive experience to discover the New Dolce Vita, the concept of the launch of the new Ferrari Roma. Guests were welcomed in a contemporary club inspired by 1950s elegance, with a spectacular twelve-meter bar, surrounded by a multi-level lounge of velvets and brass details.
The central stage combined a poetic evanescent projection, which introduced the presentation, to a high-tech led-wall prism, which revealed the new Ferrari among the guests.
The name of the car opened the club to the beauty and grandeur of the city: the hemicycle of “Stadio dei Marmi” welcomes Ferrari Roma surrounded by the light show of 150 dancing beams of light.
In this setting, the dinner of the multi-starred chef Heinz Beck was served on black mirror tables in a cocktail-bar style mise en place, with crystal bottles and “Ferrari red” roses. The after-party started with Italian Swing music and the new Ferrari among the guests.
It’s time to discover “La Nuova Dolce Vita”.