Located on the Zeil in Frankfurt, Samsung created not only a unified expression of brand identity and technological achievements, they created a unique brand and product retail experience.
The showcase is for everyone. Our approach should support to reach and activate all relevant target groups with tailor-made experiences. By staging various activations with target group relevant passion points such as sports, music, food and lifestyle, we brought it life. All events and activations combined the innovative Product EcoSystem of Samsung with personal and playful experiences for each consumer.
We gained more awareness of the brand and produce exclusive contents to spread into the world – SEE.
We activated the customers to interact with the Samsung products at the store and show the joy of smart applications – PLAY.
We strengthen the brand and generate memorable moments at the store – LOVE.
360 days of
1. See – encourage people to discover and experience Samsung Zeil
2. Play – create a place where people can explore new opportunities
3. Love – emotionalize and strengthen the status as love brand.