Bea World Festival
IFA 2019
  • BEST B2B EVENT (> €500.000)
  • Media & PR Event

IFA 2019

Nationality:
United Kingdom
Client company:
Harman International
Organising company:
MCCGLC
Year:
2019

The Event

Annual B2B and B2C trade show giving audio-visual brands a platform to connect with retailers and other audiences in Berlin

We brought the features of Harman’s products to life like never before. For the display units, functionality was key; we wanted guests to be able to see, hear, touch, feel the benefits that the products offer. The interior design was carefully thought out and reflected the lifestyle of each brand’s target audience – sleek, modern home interiors for Harman Kardon and fun, relaxed bars and chill out areas for JBL. We designed a bespoke typography style that reflected the JBL demographic and was used throughout the venue to create a sense of cohesion between indoor and outdoor areas. Secondly, they had to be Instagrammable. With a host of tech influencers on the guest list, the demos needed to spark organic digital engagement. An example of this was the Pulse Room, where we used mirrored walls and 176 JBL Pulse 4 speakers to visualise sound through infinite reflection and impressive synced light and sound display – it was the most shared display at the show.