Bea World Festival

Programme Schedule

8:15 - 9:30

Registrations, Welcome Coffee and Elephant Run

Expo Area - Floor 0

While you enjoy a welcome coffee, take a chance meet the exhibitors in the Expo Area and win two free tickets for Bea World 2020 (you'll be able to access the “Elephant Run” on the Bea World mobile app when it is released).

9:15 - 9:45

Opening and Welcome to Bea World 2019 with Rockin' 1000 performance

Diamante - Floor 0

If you are a delegate, holding already a delegate pass and you want to perform at the BEA world opening ceremony in Milan on November 29th 2019, Rockin' 1000 team, the Music Gurus, will evaluate your application and if you are deemed suitable you will have the opportunity to participate in BEAworld. Rockin' 1000 will notify you every time they launch a new project and you can decide if you want to be part of it.

If you want detailed information on what it means to be one of the Thousand, click here.

09:30 - 12:30

Elephant Prodige Award Presentations
Private session reserved for pre-registered participants

Jigger Atelier - Floor 0

A great challenge for young event professionals all over the world. Creative talents from agencies and corporate companies, freelancers, or students aged 28 or under are welcome to join this competition. Lavazza will share a briefing to develop a live communication project. Participants, divided into random couples, will have 8 hours to shape a project. Projects will be judged by the client and the winning team will be crowned live during the Best Event Award ceremony. Click here to find out more.

9:45 - 10:15

The Anthropology of Events (1st part)
A keynote by Walter Faaij

Diamante - Floor 0

Tribal behavior is a key element in the nature of events. In this keynote you will learn to understand your event as a ritual that strengthens your culture. Walter Faaij will help you understand the way culture is shaped and changed, so that building strong tribes, communities, teams and events becomes a whole lot easier.

Takeaways: This session will provide delegates with:

  • The inspiration to look at one's corporate culture from a different perspective; 
  • The insights derived from corporate anthropology into leadership lessons;
  • The knowledge to understand the ways and workings of a culture, and how to steer and change it;
  • The grammar to design and build strong rituals and meaningful events.

Click here for more information.

10:15 - 10:45

Embracing the age of Experience
A keynote by Kantar

Diamante - Floor 0

Michela Russo will share experiences and views on how the relationship between brands and consumers profoundly changed over the last few years. Not only consumers must be at the heart of every activity of the brand, consumers want to be part of the brand creation and evolution process. CO-CREATION has become a key word in many marketing activities. Millennial consumers are the engine that gave momentum to this new way of relating with brands, and brands that are responding well show to be successful. As part of Kantar, Michela is leading the brand strategy & guidance practice in Italy.

Takeaways: You will see the value of consumer-centricity at all levels of a company activity and you will learn how to implement. Being consumer-centric does not simply mean being able to engage and involve consumers, it means opening up to the possibility of building your brand with consumers, and creating long lasting and profound relationships with them.

Learn more here!

10:45 - 11:30

Coffee Talk, Elephant Run & Pick-a-Supplier
Win two free tickets for Bea World 2020!

Expo Area - Floor 0

While you enjoy your coffee, take a chance meet the exhibitors in the Expo Area and win two free tickets for Bea World 2020 (you'll be able to access the “Elephant Run” on the Bea World mobile app when it is released). And if you wish to learn more about the products and services offered by our exhibitors, you can request 10-minute 1-on-1 meetings with them during the coffee breaks.

11:30 - 11:45

The Anthropology of Events (2nd part)
A keynote by Walter Faaij

Diamante - Floor 0

Tribal behavior is a key element in the nature of events. In this keynote you will learn to understand your event as a ritual that strengthens your culture. Walter Faaij will help you understand the way culture is shaped and changed, so that building strong tribes, communities, teams and events becomes a whole lot easier.

Takeaways: This session will provide delegates with:

  • The inspiration to look at one's corporate culture from a different perspective; 
  • The insights derived from corporate anthropology into leadership lessons;
  • The knowledge to understand the ways and workings of a culture, and how to steer and change it;
  • The grammar to design and build strong rituals and meaningful events.

Click here for more information.

11:45 - 12:30

The Change Mindset: Survival Kit for Event Professionals
A keynote by Cyriel Kortleven

Diamante - Floor 0

The nature of events is changing… fast: global competition, demanding clients, new technologies… We need event professionals who dare to leave their comfort zone, experiment and suspend their judgement. We need event professionals who explore the world from a different perspective. We need event professionals who aren’t scared to fail fast, often and forward. Are you one of those event professionals who want to co-create a new context for the event-industry?

Take aways: In this interactive and entertaining presentation by Cyriel Kortleven, you will get the spark, tools and language to influence others to be more creative and entrepreneurial and give a big boost to your own Change Mindset.
Yes And Act… Now!

Learn more here!

12:30-13:00

Q&A Campfires

Foyer - Floor +1

Instead of doing a plenary Q&A with the keynote speakers, you will get the chance to talk to them in an more cosy setting. Each keynote will have a ‘personal area’, that you can visit to ask or discuss.

13:00 - 14:30

Lunch & Elephant Run
Win two free tickets for Bea World 2020!

Aurora Suite - Floor +1

After lunch, take a chance meet the exhibitors in the Expo Area and win two free tickets for Bea World 2020 (you'll be able to access the “Elephant Run” on the Bea World mobile app when it is released).

14:30 - 15:30

Inspiration Safari

Expo Area - Floor 0

Are you ready for an Inspiration Safari? Are you curious about how you can break 21 assumptions in the event-world? Discover many new ideas and how you can boost your own event. It will be a guided tour (max. 15 minutes) towards the assumptions that you want to break, led by global speaker/guide Cyriel Kortleven, who has spoken at hundreds of events all over the world and who will share his ideas to change your event/concept. The Inspiration Safari will happen several times, so just show up - with an open mind and plenty of curiosity. 

Click here for more information.

14:30 -17:00

Pick-a-Brain
1-on-1 Meetings with Experts

Area Fontana - Floor -1

Looking for an advice of an expert? Would you like to discuss your next challenge? Don't miss this opportunity to schedule 15-minute 1-on-1 meetings with Bea World Jury members and speakers.

14:30 -15:30

Event Neurology: Understanding the Brain of Your Participant
A workshop by Ben Moorsom

Diamante - Floor 0

Ben Moorsom studies experiences from the neurological perspective of participants, using data and research to influence design decisions. He will show you the holy grail of events: the inside of the attendee mind. 

Take aways: This session will help you to create events that optimize and align themselves to the minds of audiences. After the workshop, you will recognize what cognitive barriers stand in the way of a successful event and how to conquer those barriers.

Discover more here!

14:30 - 15:30

You’re Fyred: Learning from Our Mistakes
A workshop by Fritha Knudsen

Ambra - Floor +1

The nature of our events originates from two things: evolution of the good things, and learning from past mistakes. More than any industry, ours is one of co-creation, cooperation and coproduction between all suppliers. Real co-creation also implies co-failing. Fritha Knudsen produced very successfull events worldwide, but she also witnessed a fair amount of failures. She has a clear view on how everyone involved should cooperate and on how failures can be prevented, together.  

Take aways: When things go wrong, in most cases disaster could have been prevented, by signalling the ‘red flags’. This session will help you recognise problems, address them and solve them, in cooperation with all stakeholders involved in the creation of the event. 

Discover more here!

14:30 - 15:30

Back to the Future: How Event-Tech Will Enhance Your Events
A workshop by James Morgan

Giada - Floor -1

Event-tech evangelist Dr James Morgan will take you on an interactive trip to the future, and back. He will show you where event-tech will take us in the future and how you can start designing for effective use today. 

Takeaways: This workshop session will show you what’s coming in event-tech and how you can effectively use it to achieve maximum results out of co-creating your events and maximising attendee engagement. As a result, you will get a deeper understanding of the technology options available for different event types and how to effectively implement them. 

Find out more about James and his session

14:30 - 15:30

Co-Creative Decision Making in African Tribes
A workshop by Billy Selekane

Madreperla - Floor -1

When African tribes take decisions that affect all, they involve all. Billy Selekane will take you through the process, showing you how tribes crowdsource input and co-create execution. The modern conference might be found in ancient traditions.  

Takeaways: This session will help you understand the nature of events better, by understanding African traditions. As a consequence, you will design better co-creation processes for decision making and implementation.

Find out more about Billy and his session

14:30-15:30

Go International!
A workshop by Joseph Sabbas, Boris Alkhimovich, Pedro Gameiro

Jigger Atelier - Floor 0

The nature of events is different, depending on where you travel. In this workshop, leading agencies from various countries will take you on a field trip to their continent. This is a great opportunity to learn, explore potential new markets and investigate new co-creative business opportunities.

Takeaways: Attending this workshop will provide you with information on new event-markets and open up leads to potential co-creation on an international level. 

Discover more here!

15:30 - 16:00

Coffee Talk, Elephant Run & Pick-a-Supplier
Win two free tickets for Bea World 2020!

Expo Area - Floor 0

While you enjoy your coffee, take a chance meet the exhibitors in the Expo Area and win two free tickets for Bea World 2020 (you'll be able to access the “Elephant Run” on the Bea World mobile app when it is released). And if you wish to learn more about the products and services offered by our exhibitors, you can request 10-minute 1-on-1 meetings with them during the coffee breaks.

16:00 - 17:00

Inspiration Safari

Expo Area - Floor 0

Are you ready for an Inspiration Safari? Are you curious about how you can break 21 assumptions in the event-world? Discover many new ideas and how you can boost your own event. It will be a guided tour (max. 15 minutes) towards the assumptions that you want to break, led by global speaker/guide Cyriel Kortleven, who has spoken at hundreds of events all over the world and who will share his ideas to change your event/concept. The Inspiration Safari will happen several times, so just show up - with an open mind and plenty of curiosity. 

Click here for more information.

16:00 - 17:00

Rockin’1000: How to Give Stage to Your Participants
A workshop by Fabio Zaffagnini

Diamante - Floor 0

Let’s rock your next event! Rockin1000 is a rollmodel project of co-creation. In this session you will study the biggest rockband in the world, understand how they are 100% co-creative and discuss how you can implement their way into your next event.  

Take aways: In this workshop you will learn what the real value of co-creation is, what true co-creation looks like and how you can apply it to your next event. 

Find out more about Fabio and his session

16:00 - 17:00

The Art of Co-Creation
A workshop by Martijn Timmermans

Giada - Floor -1

Martijn Timmermans will share his knowledge on co-creation formats. You will immerse yourself in his creativity and experience where co-creation is all about. 

Takeaways: This session will show you what the real value of co-creation is and how you can design for maximum effect. 

Learn more about Martijn Timmermans and his session here!

16:00-17:00

Data Darwinism: understanding data driven communication as a success factor for events  
A workshop by Cesare Salvini

Jigger Atelier - Floor 0

The nature of events is about evolution: events that adept best, do survive. Data can revolutionize the process, if we really understand the added value. Cesare Salvini will share his model for a data driven approach, as it was developed for Mercedes-Benz. 

Take aways: This session will show you the value of event data, where can you find them and how can you put them to maximum use. You will learn how to better target the right customers, at the right time, in the right way. 

Discover more here!

16:00-17:00

Body language: the only instinctive international way of communicating
A workshop by Denise Dechamps

Ambra - Floor +1

Even in a data-driven environment, the nature of events is very much about instinct. During this workshop, psychologist and founder of the Body Language Academy Denise Deschamps will show you the fascinating power of body language. We will look into universal ceremonies in interhuman connections. Interactive, sometimes surprising, always respectful and fun. Become aware of what your body tells your client about your intentions. And how you can use your body language actively in creating the effect that you are looking for. Body language is a powerful, easily accessible and extremely personal instrument for untroubled communications.

Takeaways:  This workshop will help you to achieve acceptance, equal footing and common ground. You will explore human intercultural connection, to create better mutual understanding, interhuman likeability and to create new business. You will get hands on experience in intercultural differences and (unexpected) similarities.

Discover more here!

16:00-17:00

The BEA Nature Reserve: making your events sustainable
A workshop by P. Alejandra Hernández Zita

Madreperla - Floor -1

The nature of events is more and more about protecting the planet. Alejandra Hernández Zita is sustainability consultant at the Global Destination Sustainability Index. She will take you on an interactive trip to the BEA Nature Reserve: where events are no longer threatening planet Earth. 

Takeaways: This workshop will help you evaluate the sustainability index of your events and will show you how to do better.

Discover more here!

19:00

Transfer from Hotel Melià Milano to The Mall
Transfer for all delegates from Hotel Melià Milano to the Awards Ceremony venue

Delegates are welcome to take the complimentary bus from Hotel Melià Milano (main Festival venue) to reach the Awards Ceremony venue. Please note that the ME Milano il Duca is just a 5-minute walk from the Awards Ceremony venue, therefore no transfer will be provided in this case.

19:30 - 21:00

Closing Dinner

The Mall

Before the curtain rises on the winners of the 14th Best Event Awards, enjoy this networking opportunity while tasting a real Italian gourmet dinner.

21:00 - 23:00

Awards Ceremony
Dress code: black tie optional (no exception will be made at the entrance).

The Mall

Find out who are the winners of the Best Event Awards and Best Location Awards 2019! Dress up to the nines, join this triumphal and exciting Awards Ceremony and honor the world's best events and location of the year!

Dress code: black tie optional (men are given the option of either wearing a tuxedo or a dark suit and a tie. Women can wear anything from a long dress to a cocktail number. No sneakers, sport shoes or boots are allowed. Please note that no exception will be made at the entrance).

23:00 - 02.00

After-Party

The Mall

After the Awards Cerremony, join this party designed to celebrate, until the small hours, all winners and participants alike.

23:30 - 02.00

Shuttles from The Mall to Hotel Melià Milano
Shuttles for all delegates from the Awards Ceremony venue to Hotel Melià Milano

Delegates are welcome to take the complimentary shuttle from The Mall to Hotel Melià Milano. Please note that the ME Milano il Duca is just a 5-minute walk from the Awards Ceremony venue, therefore no shuttle will be provided in this case.