Bea World Festival
Grimbergen Abbey Experience
  • Media & PR Event

Grimbergen Abbey Experience

Nationality:
Belgium
Client company:
Carlsberg
Organising company:
Fast Forward
Year:
2019

The Event

Recreating the Grimbergen beer and inviting the world to taste a recipe that has remained a secret for over two centuries.

When guests arrive, the entrance of the Community hall will be transformed too a Grimbergen setting. They enter a tunnel with warm, red lights and screens to experience a setting that is warm and “in fire”. Once, they passed the entrance they enter the big hall of the Community hall and arrive in a big black box, where we use mapping to create a full Abbey setting. Guests will take place at long tables. Food will be served with Grimbergen integrated in all dishes.