Bea World Festival
Collection of Impressions. Celebratory evening of «Gazprombank» during Saint Petersburg International Economic Forum 2019.
  • BEST B2B EVENT (> €500.000)
  • Convention

Collection of Impressions. Celebratory evening of «Gazprombank» during Saint Petersburg International Economic Forum 2019.

Nationality:
Russia
Client company:
Gazprombank
Organising company:
Live Group & Panda Project
Year:
2019

The Event

Create an event that will attract the maximum number of guests – clients and allow to make an opportunity for direct communication in an informal environment.

St. Petersburg is a city of both tradition and innovation. There are ideas in the air – like birds. To catch them and put these images into practice, it is necessary to have courage and determination, but at the same time – subtlety of feelings. This becomes possible only with Gazprombank. For the event a two-storey building with an area of more than 4000 m2 was built in 21 days. Thanks to 1800 m2 of mirror composite, the building seemed to be parading between the walls of the Peter and Paul Fortress. Each number of the program was filled with drama: the feelings of lovers on granite banks, the confusion of the creator and the birth of a masterpiece, waking up with the calls of trams and alarm clocks of the city. The show from the stars of opera and ballet was supplemented by their interaction with the LEDwall and holographic screen, creating the maximum immersive effect. As a result, each guest was imbued with the main thought: to see beauty, it is only necessary to open up to it.