Client company:
Dr. Ing. h.c. F. Porsche AG
Organising company:

The Event

Symphony of 82 cylinders.
To mark the 70th anniversary of “Porsche Sportwagen”, we developed a production that brought its brand’s essence to life. The unmistakable sound of the Porsche vehicles.

STAGG & FRIENDS developed and staged a unique new overall concept:
70 years of Porsche history told by the engines of the 13 legendary Porsche models.
The Porsche sound served as the unifying element over various decades.
The interior of the Porsche-Arena was the Motordrome. This is where, one by one, 13 Porsche vehicles from different decades and racing eras made their grand entrance. During a lap of honor through the Motordrome, each vehicle provided a taste of the rich sound of its engine, before these high horsepower sports cars were presented in detail on a turntable on stage by renowned speakers. The uproar and rumbling of the engines was the focus here; after all, the Sportwagen series’ unmistakable soundscape formed the dominant theme of the evening.