Bea World Festival
Digital street art for healthier lakes

Digital street art for healthier lakes

Client company:
Karlskoga Energy & Environment

The Event

Through an innovative and digital street art event Karlskoga Energy & Environment created engagement around the problem that toxins from trash thrown into street wells poisons their city’s lakes.

Through a mix of traditional street art and an innovative digital solution, we created a so-called trompe l’œil – an illusion that deceives the eye. A lustful and playful effort that attracts attention to the street wells and the problem with trash that poisons the city’s lakes. And that pushes the residents of Karlskoga in the right direction – created awareness, engagement and understanding.