The brief was to restore Maybelline New York’s image as an exciting brand whose product innovations are associated with New York trends, makeup expertise and innovative solutions.
We focused on creating an immersive installation in the center of Warsaw that would take our consumers on a walk to New York and allow them to feel what Maybelline New York really is Here and Now!
– Brand experience as branded content, perfectly tailored to the audience (inluencers & journalists),
– immersive, unique installation in the city center,
– engaging multisensory product installations,
– new product launches inspired by New York trends.