Alpha y el buscador de estrellas

NCB holds a convention for its 300 best clients every year in a different part of the world. Two days of corporate presentations and a dinner show in different venues.

Alpha is the first letter of the Greek alphabet. It alludes to the start of something, and means leadership. The story was created as a representation of a bank client seeking the brightest star to guide their business.
It took place in Athens in a non-traditional venue, breaking away from the classical image you expect to find in this city. The challenge consisted of showing attendees that the bank is a leader in technology, transforming a natural environment into a digital stage to show Alpha and the Seeker of Stars, with projections on the mountain and the water of the lake.
The show was divided into three acts demonstrating evolution: “the encounter”, where the star guided the attendees; the “Big Bang”, the transformation of the venue with an audio-visual history of Greece projected on the cliffside; and “NCB Alpha”, where the skies, earth and water united as part of a show with a corporate message about progress.

The Street

Event for IT company celebrating the birthday of the office in Ukraine. Previously, events were held as a concert with a celebrity. This time it is necessary to involve the guests as much as possible.

We moved guests to the Street of the Company, imagining that all employees live on the same street, where everyone knows each other, and you can meet your neighbors-colleagues here, who celebrate the birthday of the street of the company.
To involve guests as much as possible, we used an immersive theater. Guests suddenly found themselves inside the story and became its main characters.
To accommodate 1,500 guests, we took a former workshop of the factory. Decorative artists created theatrical scenery from recycled materials. In 2 days, we built a real street, with houses, shops, cafe, park, and central square with a fountain.
The plot of the evening was based on the fact that all residents were preparing for the celebration of the birthday of the street. Actors and artists were moving throughout the location so that the guests unexpectedly found themselves inside the plot.
Even the speech of the CEO took place near a fountain, among people, not on the main stage.

Panattoni Gala & Party 2019

Panattoni Gala & Party is a ceremonial summary of the year of presence on the European market with 1,000 invited guests including the most important business partners.

Panattoni Gala & Party is an original, creative idea for an event summarizing the year of operation and appreciating the most important business partners. The gala consists of two parts – the first is an official business meeting during which statuettes for the best business partners were awarded. After the official part related to the award ceremony, the guests enjoyed themselves in a fairy-tale setting referring to Tim Burton’s films, like Charlie and the Chocolate Factory, Corpse Bride, Beetle Juice or Alice Through the Looking Glass. She referred to films, among others set design, catering, animators. Guests have at their disposal a bar with 12 flair bartenders. A French cover band and one of the most popular Polish DJs performed on stage.

The most popular among guests was the “ice chamber” – a room with a constant temperature of -7 degrees Celsius, an ice bar, bartenders referring to White Walkers from the Game of Thrones movie and … a great ice throne.

Coca-Cola HBC Leadership Conference, Warsaw 2020

Annual Conference of a global range that set new directions of development for the brand. Dedicated for leaders and main partners of Coca-Cola Hellenic Bottling Company held in Poland, Warsaw.

The idea was to create a complexed event but to keep it simple at the same time. In matter of its structure, the meeting was a multilayered combination of different events that consisted of big conference, experimental sessions, fair, webinars, workshops, sightseeing, gala dinner, casual dinners, award ceremony and amazing party time, when the work was done. As for the impact on the environment, it was important to reduce unnecessary waste and to decrease the carbon footprint to the minimum. To do that, the technology came into play and together with smart logistics the event became a big celebration of ecological awareness. Another crucial feature of CCLC 2020 was the level of engagement of guests that was stimulated long before they arrived, was intensified on each occasion during their stay and lasted weeks after they left. Finally, something that stood up and made this meeting authentic was to settle universal idea of sustainability in undiscovered context of Polish heritage.

KLM100 Experience

KLM asked XSAGA to create a memorable celebration, with their employees and a wide variety of stakeholders. In pre-corona time when we could celebrate big and get together with many people.

XSAGA created a memorable and unique experience, by making live contact the focal point in the live marcom strategy campaign. The ultimate customer journey through the past, present and future of KLM, with the ultimate goal of engaging, moving and thanking the various target groups. The event was a spectacular success, with 65,000 visitors in seven days.

We transformed various hangars at the heart of the KLM operation while the operation was in full operation (beyond customs and usually closed for the general public!). Where all work activities continued at all levels. An experience that brought the objectives to life and that made visitors feel part of the entire organization.

A unique peek behind the scenes, gave visitors the chance to wander through a multitude of stories and iconic KLM objects. An exciting 3D audio-visual show with moving led screens and various interactive spaces with impressive technological innovations made visitors feel part of the KLM family.

Dubai ConvenSHOWn

Annual convention with all main stakeholders of an italian leading brand in the production and sale sofas, held during a short incentive for 1100 participants from 7 different european countries.

We combined the facts of:
– traveling to a place considered “The City of the Future” few months ahead of hosting the World Expo on Sustainability
– profiting from the local Top Experiences possible for a group of that size
– holding the conference with an innovative disposition of the audience in a way that participants themselves were protagonists
– let them experience in the same hall world’s top performances
– the magical and no limits imaginative of those performances
– share the experience of being all together in 5 stars Luxe hotels
– getting in touch with the local culture And with the culture of the Future

The Power to Change – Galp Energisers Summit 2020

Develop and transform this year’s staff meeting into a unique event with innovative, sustainable and pioneering new features and concepts.

The creative concept for this event was developed by McCann based
on the premise that Galp inspires the general public by stating that “today is a great day to change”, and
it can also inspire itself in this vein. It is just as important to use a strong argument as to
put it into practice. A company that wants to evolve constantly needs to stimulate change. To achieve this, it is first essential to stimulate people. The changes and consequent transformations depend on them if they are to happen.

It is precisely for this reason that the “The Power to Change” concept was developed for this event, consequently placing the power of transforming the company into the hands of all Galp employees.

In terms of technological innovation, LED wristbands that surprised the audience during the event and the silent conference system that allow multiple workshops to occur in the same venue at the same time, were some of the disruptive and innovative things that made this event unique.

#PowerOfLiveEvents

The COVID-19 outbreak forced the event industry to its knees in Hungary, too.
We have decided to raise attention to the industry and present ways of organizing safe events in the current situation.

The initiative has started as a social media campaign to highlight and spread the message: the experience of a live event is irreplaceable.
We have united the industry members (clients, organizers, service providers, professional associations) to join forces and collaborate. We have organized a conference with the participation of hundreds of industry members to cover local and international best practices and highlight the economic and psychological importance of live events. Besides discussions, motivational speeches with event professionals we have offered networking opportunities.
The focus was on the present situation and the future of events.
We have showcased how to blend protective measures and creative ideas to create a contactless and safe environment during the whole guest journey.
Following the conference two social events with concerts were held where guests enjoyed themselves. The most beautiful sights, event locations in the city were lit in blue to raise media awareness

INSIDE TRAVEL INDUSTRY. HELLO FUTURE

INSIDE TRAVEL INDUSTRY is an independent travel exhibition & the 1st platform in Ukraine, which twice a year unites the strongest players of tourism market. The 2019 presented the concept HELLO FUTURE

The idea to prohibit any paper materials has occurred, when year after year, at the end of every exhibition, tons of undistributed materials were utilized. And to be honest, all of the partners have supported the idea and were happy to become a part of a new trend to go digital.
Thus, all of the guests, by logging in to an official page, have received their electronic entrance ticket with a unique QR-code. Each visitor, having scanned the QR code, could receive by e-mail all the necessary information about exhibitors and their services, speakers, and online broadcasting from lecture hall.
In addition, we’ve offered ecological exhibition stands made of recycled materials with common concept and futuristic design.

To the Red Moon

A stunning gala on the moon for a quick-paced company wanting to celebrate the achievements of the year as well as its people, in a way that will inspire them to even loftier goals for the coming year

Our “To the Red Moon” theme is a story about how the seemingly impossible was achieved. The event was based on a challenge that was accepted here on Earth—to create yet another outstanding event for a long-term client who thought that this time it really might be too difficult.

The people in Coingaming Group are visionaries and dreamers who also get results. This fit in perfectly with the concept of not just going to the moon, but going to a red moon. At our event, they could see that the little blue dot we live on is not the limit, and they could enjoy the evening under the earthrise.

The “red moon” was chosen as it is the rarest form of moonlight, to symbolize how special and unique the attendees are. What’s more, being beyond Earth’s borders celebrated their international diversity, which is a key strength of theirs.

The entire event culminated with giving back to the community through an auction of artwork they themselves had created.