Bea World Festival
KLM100 Experience
  • B2I Event
  • Brand Experience
  • Meeting Convention & Incentive

KLM100 Experience

Nationality:
Netherlands
Client company:
KLM Royal Dutch Airlines
Organising company:
XSAGA
Year:
2020

Category Winner

2nd B2I Event

The Event

KLM asked XSAGA to create a memorable celebration, with their employees and a wide variety of stakeholders. In pre-corona time when we could celebrate big and get together with many people.

XSAGA created a memorable and unique experience, by making live contact the focal point in the live marcom strategy campaign. The ultimate customer journey through the past, present and future of KLM, with the ultimate goal of engaging, moving and thanking the various target groups. The event was a spectacular success, with 65,000 visitors in seven days.

We transformed various hangars at the heart of the KLM operation while the operation was in full operation (beyond customs and usually closed for the general public!). Where all work activities continued at all levels. An experience that brought the objectives to life and that made visitors feel part of the entire organization.

A unique peek behind the scenes, gave visitors the chance to wander through a multitude of stories and iconic KLM objects. An exciting 3D audio-visual show with moving led screens and various interactive spaces with impressive technological innovations made visitors feel part of the KLM family.