EDP’s Global Employee Meeting

In just 2 months, the pioneering and innovative concept MADE OF US was created for one of the largest corporate events held in Portugal: the EDP’s Global Employee Meeting.

The transformation of one of the biggest showrooms in Portugal into a 180-degree immersive experience, with a pioneering scenography that resulted in an authentic sensory journey through giant screens that went around the ceiling of the room with mapped projection, to which were added two main stages. Before entering the main room through illuminated tunnels, employees had the opportunity to experience several activations. From Glam Cam activities to a Solidarity Library, where participants donated nearly 400 books to the social project “Na Rua com Histórias”. Other solidarity initiatives were present, such as the donation of surplus catering to Refood, and the donation of a year of free energy to two institutions that were voted by employees during the event. How did this last initiative work? During the two days of the event, every time employees clapped, a device would capture the energy of the clapping and the total amount was converted into kW of energy donated to the institutes.

Pensar Maior 2019, Fidelidade

This event takes place every 2 years, bringing together Fidelidade’s workers and partners from different parts of the world, with the main goal of discussing and sharing the company’s strategy.

From the “Think Bigger” concept we switched from the classic stage to what we call the “BOX”, which provided an immersive experience throughout the event! A three-dimensional projection box, with 42×22 meters in size, a resolution of 12.287×9.578, approximately 118 million pixels and 420,000 lumens. All projected content was created from scratch, specifically for the BOX format. All in all, 7 agencies were responsible for creating and producing the contents for the speakers, ensuring that they explored the box potential to its fullest. Since the projected content was tailor-made, and to ensure that everything was pixel perfect, prior to the event we built a small replica of the box, to test all the contents and fine-tune editing details.

Oriflame 2019 Gold TAA Conference

Annual Oriflame Gold Conference for TAA region – 3000 top sales consultants from Turkey, Asia & Africa. 6-Day program with approx. 50 events happening in Stockholm. Carbon footprint neutral event.

• Linking the company’s core values (Togetherness, Spirit & Passion) to the all activities happening day by day
• Showcasing the Swedish culture & heritage in many of the activities, such as: in the artistic section of the Business Rally, during the Four Seasons Gala Show, during the historical city walk (to allow participants to experience Stockholm and also to visit historical places important for the company)
• Using bracelet technology (combining new technology with sustainable and recycled materials) throughout the program that allowed participants cashless transactions (in the purpose-built Oriflame Hub) and to be easily identified by event organizers
• Execution of the program using only sustainable solutions & sources (i.e. no car/bus transport, sustainable F&B, giveaways made out of recycled materials, e-cars for short VIP transfers, branding items made out of plants and rented materials, water stations)

Anything is Possible – Rise in Dubai 2019

Celebrating APAC’s achievements; 160 leaders, 10000 top ABO’s, Amway’s 60th. Propelling into broader visions, setting the team’s new goals, delivering thrills and the wow factor to the finest detail.

RISE DUBAI 2019 ANYTHING IS POSSIBLE.  For 9PM the concept and live implementation of the project has been: the sky has no limits!
It all starts from a symbolic and concrete position of conquered height which, if willing, can be overcome beyond imagination.
Narration is consistent in every second and detail, both on the stages and in spaces.
Security brief by Emirates cabin crew: on the 126 mt LED, Amway’s A380 takes off flying above 10000 audience with the coaching of 3 actual astronauts – the power of “believe” is in the team.
On 63 screens, space is the new possible with Sir Richard Branson, living proof that if you can think it, you can do it.
All 11 flags choreographed by Uffizi flag-wavers followed by 20,000 cocktails by Bruno Vanzan, Maestro Loprieno’s Orchestra perform National songs, talent & VIP photo session, crews set the new stage in 45′, close with a “wow!” performance by Katy Perry.
Her “Rise” song & motivational videos added exclusivity in communication for one year.

SAP NOW 2019

A B2B event, with premium content, meetings, experiences & networking. It’s the calendar’s highlight of all enterprise software & services users, to accelerate SAP’s partners business.

A complete circuit of experiences provided by companies and always powered by SAP.
The whole pavilion was completely redesigned into a true circuit, making SAP NOW a genuine event of experiences. Always showcasing an X-Ray of how SAP works behind the scenes to create great experiences of all kinds.

Universo Ferrari

A 360° communication, engagement platform 4 all stakeholders.
10,000 m2 hosting a month of full immersion,in everything that Ferrari represents.
An immersive show-journey.

An IMMERSIVE TUNNEL of sounds and images, leading to a dimension of power, beauty, passion, speed and heroes
A SHOW ON THE HISTORY of Ferrari from the foundation of the Scuderia, which 90 years ago established the sporting DNA that has accompanied the brand ever since
A SPACE SHOWCASING THE VALUES of excellence (technology, craftsmanship, design, passion) that make the Brand the world leader in its field
A perfectly recreated OFFICINA CLASSICHE (Ferrari Classiche Authorised Workshop), providing an insight into a heritage to be protected, with interactive access to the archive of designs of Ferraris that were never produced
A SHOW based on the Ferrari Owners community, featuring images from the Racing and GT worlds in central cyclorama projections
A DOUBLE REVEAL of two new spiders, presented opposite each other against two scenic backdrops, and revealed using rotating platforms
The entire Ferrari range and anEXHIBITION STAND with access to the outside area overlooking the Fiorano track


Show of Hairstyling to present the last trends of the sector at a professional level. Involve and excite the audience, transmit the know-how in a spectacular and surprising way.

The world hairstyling icons have shined like stars on stage to guide professionals, present at the event, towards the new hairstyling trends.
The star became the emblem of the show, characterizing the overall communication: from the logo event to the stage, till the videos content and the artists performance.
After an opening video, the welcome speech of the General Manager of Oréal Professionnel has launched the emotional video. Entrance to the stage of La Pina and Diego, hosts of the event, who kicked off the main part of the show: the alternation of the greatest international artists of Beauty. Many different worlds, ever-changing settings and spectacular performances, created ad hoc for each hairstylist on stage. The event ended with a dj set and a barman freestyle.

Qatar Science & Technology Park 10th Anniversary Celebration

The 10th anniversary of Qatar Science & Technology Park (QSTP) was the first major anniversary celebration in the fledgling research, development & innovation sector of the emerging nation of Qatar.

The event captured the curiosity of its 300 guests by welcoming them with an exhibition showcasing innovations and achievements from the QSTP members along with national and international partnerships. At the heart of the ceremony: a purpose-built setup for the official part with speeches, films and a custom-produced interactive 4D show production.. The main screen, used for films, motion graphics and live feed, was aligned with a 3D projection mapping on the building façade to form one giant media canvas for the interactive show production. The show named the “innovation machine” featured innovative elements:
– Combination of main screen and 3D projection mapping for an integrated media surface
– 4 performers with a dynamic choreography interacting with media content on different physical levels
– A motion tracking system combined with real-time content rendering & synchronized lighting effects allowing the performers to direct the content for an immersive and seamless show experience

Alpha y el buscador de estrellas

NCB holds a convention for its 300 best clients every year in a different part of the world. Two days of corporate presentations and a dinner show in different venues.

Alpha is the first letter of the Greek alphabet. It alludes to the start of something, and means leadership. The story was created as a representation of a bank client seeking the brightest star to guide their business.
It took place in Athens in a non-traditional venue, breaking away from the classical image you expect to find in this city. The challenge consisted of showing attendees that the bank is a leader in technology, transforming a natural environment into a digital stage to show Alpha and the Seeker of Stars, with projections on the mountain and the water of the lake.
The show was divided into three acts demonstrating evolution: “the encounter”, where the star guided the attendees; the “Big Bang”, the transformation of the venue with an audio-visual history of Greece projected on the cliffside; and “NCB Alpha”, where the skies, earth and water united as part of a show with a corporate message about progress.

The Street

Event for IT company celebrating the birthday of the office in Ukraine. Previously, events were held as a concert with a celebrity. This time it is necessary to involve the guests as much as possible.

We moved guests to the Street of the Company, imagining that all employees live on the same street, where everyone knows each other, and you can meet your neighbors-colleagues here, who celebrate the birthday of the street of the company.
To involve guests as much as possible, we used an immersive theater. Guests suddenly found themselves inside the story and became its main characters.
To accommodate 1,500 guests, we took a former workshop of the factory. Decorative artists created theatrical scenery from recycled materials. In 2 days, we built a real street, with houses, shops, cafe, park, and central square with a fountain.
The plot of the evening was based on the fact that all residents were preparing for the celebration of the birthday of the street. Actors and artists were moving throughout the location so that the guests unexpectedly found themselves inside the plot.
Even the speech of the CEO took place near a fountain, among people, not on the main stage.

KLM100 Experience

KLM asked XSAGA to create a memorable celebration, with their employees and a wide variety of stakeholders. In pre-corona time when we could celebrate big and get together with many people.

XSAGA created a memorable and unique experience, by making live contact the focal point in the live marcom strategy campaign. The ultimate customer journey through the past, present and future of KLM, with the ultimate goal of engaging, moving and thanking the various target groups. The event was a spectacular success, with 65,000 visitors in seven days.

We transformed various hangars at the heart of the KLM operation while the operation was in full operation (beyond customs and usually closed for the general public!). Where all work activities continued at all levels. An experience that brought the objectives to life and that made visitors feel part of the entire organization.

A unique peek behind the scenes, gave visitors the chance to wander through a multitude of stories and iconic KLM objects. An exciting 3D audio-visual show with moving led screens and various interactive spaces with impressive technological innovations made visitors feel part of the KLM family.

Coca-Cola HBC Leadership Conference, Warsaw 2020

Annual Conference of a global range that set new directions of development for the brand. Dedicated for leaders and main partners of Coca-Cola Hellenic Bottling Company held in Poland, Warsaw.

The idea was to create a complexed event but to keep it simple at the same time. In matter of its structure, the meeting was a multilayered combination of different events that consisted of big conference, experimental sessions, fair, webinars, workshops, sightseeing, gala dinner, casual dinners, award ceremony and amazing party time, when the work was done. As for the impact on the environment, it was important to reduce unnecessary waste and to decrease the carbon footprint to the minimum. To do that, the technology came into play and together with smart logistics the event became a big celebration of ecological awareness. Another crucial feature of CCLC 2020 was the level of engagement of guests that was stimulated long before they arrived, was intensified on each occasion during their stay and lasted weeks after they left. Finally, something that stood up and made this meeting authentic was to settle universal idea of sustainability in undiscovered context of Polish heritage.