Client company:
Vodafone GmbH

The Event

In December 2020, Vodafone Germany celebrated the GIGA XMAS Kitchen Party: under the motto “Gemeinsam kriegen wir’s gebacken”, 17.000 employees saw wonderful family moments and virtual togetherness.

Embracing digital: Under the motto ‘Gemeinsam kriegen wir’s gebacken’ [We bake it together] we orchestrated Vodafone’s biggest and at the same time smallest Christmas party ever: the ‘GIGA XMAS Kitchen Party’. The focus was on a shared family Christmas experience in a co-production with 7,000 Vodafone team members and their Executive Committee.
Digital. Interactive. Heart-warming.
The GIGA-family was activated in advance via an internal communication campaign, invited to enter the Vodafone Talent Competition and compete against the Executive Committee in challenges. 17,600 event-boxes containing Christmas goodies and hands-on activities were additionally distributed to participants to get them excited and curious about the GIGA XMAS Kitchen Party.