Client company:
Frankfurter Buchmesse GmbH

The Event

Under the “Signals of Hope” leitmotiv, the Frankfurt Book Fair’s first digital and international podium event was created. The Book Fair is the cultural event of every autumn.

In the crisis year 2020, the Frankfurt Book Fair aims to demonstrate the potential of the “principle of hope” and send ‘Signals of Hope’ – not only to the cultural and literary scene, which has been battered by the Corona crisis, but to the whole world. Signals of hope need to be conveyed amid a culture of outrage, doom-mongering as well as conspiracy theories. With this in mind, a digital podium event was to be conceived and developed that would provide a platform for personalities from civil society and literature to present perspectives and develop solutions. In this way, the Frankfurt Book Fair not only underscores the systemic relevance of culture and literature, but also creates spheres of possibility in which hope can arise.