QF Convocation unites 800+ graduates annually with 9 university campuses to mark their accomplishments. In 2020 the physical ceremony was cancelled and we went in search of a new virtual solution.
The overall creative narrative is about transition—from one point or moment to another, from one place to another. It represents the new pathway the graduates are taking from student life to the real world. The visual langauge used for the overall branding embedded in the live streaming and for the online advertisement also represent the energy that comes with this transition, including the thrill of freedom and pride for all achievements.
This convocation was the first fully digital convocation in the history of Qatar Foundation. The interactive aspects to include the audience as integral part of the event rather than just viewers was at the heart of our objectives.