An unreleased storytelling to discover the industrial and cultural heritage preserved in the museums and archives of Italian companies. An Instagram storytelling designed for a young audience (18-35 y
During the pandemic, when the world stopped and people could not leave their homes, Assolombarda and Museimpresa engaged in promoting a participatory culture project to share the story of know-how preserved in business museums and archives. The project went beyond the physical limitations imposed by the lockdown and narrated a unique heritage through objects, documents, pictures and records that testified to Italian culture, creativity, made in Italy, productive and entrepreneurial values and history. A project addressed to Millennials characterized by a contemporary language of beauty, in collaboration with the photographer Simone Bramante and his blog “What Italy Is”. A project entirely developed on Instagram, available to everyone. An unconventional guide to discover the heritage of Italian business culture.