Bea World Festival
Yanfeng Automotive Interiors Tour
  • BEST B2B EVENT (< €500.000)
  • Brand Experience

Yanfeng Automotive Interiors Tour

Nationality:
United States of America
Client company:
Yanfeng Automotive Interiors
Organising company:
Performance Marketing Group, Inc
Year:
2020

Category Winner

3rd BEST B2B EVENT (< €500.000)

The Event

With a two trailer, ten stop experiential program targeting high-level decision makers as a new strategy to replace the previous tact of conferences and auto shows, Yanfeng found great success in 2019

On the tour, Yanfeng unveiled its Experience in Motion, a fully autonomous rideshare concept that offers customizable experiences. It features technology that is camouflaged within the vehicle’s surfaces so passengers can choose whether to engage with the innovative features. The front of the Xim20 offers two swivel seats in a bright observation space with a 180-degree view through a curved windshield. This front section allows riders to take in the views of the city as they pass by. The back of the Xim20 offers secluded comfort through lounge seating, where passengers can retreat into a more private setting.To give attendees the feel of an authentic ride, the trailer in which the Xim20 rideshare concept was displayed included a projection screen to simulate a city view and replicate the experience of a moving vehicle. In a major electronic accomplishment, the innovative projection experience employed three hi-definition short-throw rear projectors displaying wide surround images.