Bea World Festival
HEROES. WEAR YOUR BEST
  • BEST B2B EVENT (< €500.000)

HEROES. WEAR YOUR BEST

Nationality:
Italy
Client company:
Arena SPA
Organising company:
Alphaomega Srl
Year:
2020

Category Winner

1st BEST B2B EVENT (< €500.000)

The Event

Rome 2019. Presentation to international buyers of the new brand positioning and the new FW20 collection through an exciting show inspired by the upcoming Tokyo Olympics.

Heroes, an evocative title that tells the story of Arena through its people.
Heroes are the athletes that sacrifice themselves every day, training hard trying to surpass themselves.
Heroes are the people at Arena who work to innovate and redesign style in the world of sport.
This show is dedicated to them, a eulogy of Arena’s values becomes an immersive choreography inside the Piscina dei Mosaici where space becomes a visual experience. A cast of 42 artists including dancers, the national synchronised swimming team and springboard divers bring a set built in the water to life. Technology with holographic projections and water mapping complete the magic.