The objective was to show that professional photography was possible for everyone with the Xiaomi 11T Pro. To do this, we did 2 masterclasses with 2 different influencers to impact two audiences.
We recorded a “Making of” video with two photograhpers where they explained their stories and their creative and professional process while they shot a series of photos using the Xiaomi 11T Pro.
Using these videos and photos, we created two masterclasses where the creators teach students how to take photos professionally with two different approaches.
Finally we created a social media photography contest for the students so they could become Mi Creators and win a Xiaomi scholarship.