Client company:
balloon museum
Organising company:
lux eventi

The Event

the first incubator of creativity and design that welcomes the major international artists, stimulating to create original interpretations of one of the most acclaimed Pop movements in the world.

Is the first incubator of artworks and installations completely created by Inflatable & Balloon art which welcomes the leading international exponents of this hailed Pop movement. Through a powerful immersive feature, its expressive power spreads and provides a new formula of socialization across art. Through the combination between traditional fruition and new forms of contemporary socialization, the visitor can transcend the real world and flow into the digital one.