Coca-Cola’s own asset to connect with Gen Z through their main passion: music. Two days of festival with more than 30 artists and numerous brand experiences for young people from 15 to 24 years old.
Coca-Cola Music Experience (CCME), now in its 12th edition, was born with the aim of becoming the first festival in the life of teenagers creating a strong link between the brand and teens, through their main passion which is music.
To make this possible logistically, the only festival in Spain was conceived that allows access to those over 15 years of age without the need to be accompanied by an adult, thanks to the innovative ticket registration system with which 100% control is ensured. In addition to having the data of the minor attending, the data of a responsible adult who can be contacted in case of emergency is also recorded. This way, young people can live their first experience at a festival with 100% guaranteed security.
Also, the festival is unique in being a proprietary event that blends live music, artist-fan meet and greets, and brand experiences to create a giant musical theme park.