DIGITAL X – Transforming the world exhibition of digitalization into a massive movement of digitalization and establishing this new innovative format as a benchmark
With DIGITAL X 2021 we had a strong vision to revolutionize Europe´s congress and event market. With a new concept that brings people together in their natural environment: restaurants, cafes, bars, theaters, etc. to be part of Europe´s largest Business Festival live in Cologne. In 2022, we took over the city of Cologne again for two days and we expand this innovative format once again – but how did we do it? We talked to our partners and customers, listened to their wishes and needs. Taking their worries and fears seriously. We placed human needs into the center of our efforts. And we turned the city of Cologne into a 2.5 million square meter Woodstock of digitalization. 300 international makers, creators, and future leaders on 15 stages. The result: Instead of a next step, we took a giant leap and transformed the world exhibition of digitalization into a massive movement of digitalization.